Techmeme

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Chad Catacchio / The Next Web:
Nielsen to use Facebook and other websites' data for “ratings”?   —  The Wall Street Journal is reporting that audience metrics firm Nielsen - famous for its TV ratings - plans to bring a similar model to online advertising, perhaps as soon as next week.  —  Basically Nielsen will bring …
Sep 23, 2010, 3:35 PMIn context
David Kaplan / paidContent:
Facebook Introduces New Ad Impressions Counter   —  In its neverending quest to prove the value of ads on its site, Facebook has added a new social metric that it says will show the benefits of ads that include social context from people's friends on Facebook.
Sep 10, 2010, 8:15 PMIn context
Zachary Rodgers / ClickZ:
Facebook Begins Reporting on ‘Social Context’ In Ads   —  Facebook has begun offering metrics on social endorsements in ads - those little footnotes that tell users if a friend has taken the step to “like” a brand or its paid placement.  —  Marketers using the Facebook ads platform can now learn …
Sep 9, 2010, 11:30 PMIn context
Marshall Kirkpatrick / ReadWriteWeb:
Sean Parker, of Napster & Facebook, Sees a Bright Future for Chatroulette   —  Sean Parker, co-founder of Napster and the first President of Facebook, spoke on stage at the Techonomy conference today and disclosed that he is now working with the live video service Chatroulette.
Aug 6, 2010, 4:05 PMIn context
Bill Tancer / Hitwise:
Facebook - The Most Searched On Brand in the U.S.   —  As I've discussed before, examining search term data across all engines, while providing excellent tactical insight for search programs, also can provide invaluable insight for brand marketers.  We're now able to provide a new search metric beyond volume …
Apr 1, 2010, 11:05 PMIn context
Dan Frommer / Silicon Alley Insider:
More Than Half Of Mobile Pageviews Are To Social Networking Sites   —  What are people doing with their mobile Web subscriptions?  Goofing off on Facebook and Twitter, obviously.  —  More than 60% of mobile Web pageviews are to social networking sites, according to mobile metrics startup GroundTruth …
Feb 2, 2010, 2:25 PMIn context
Om Malik / GigaOM:
How Facebook Squeezes More From Its Machines   —  Back in June, during an onstage conversation with me at our Structure 09 conference, Facebook VP of Technical Operations Jonathan Heiliger lamented how chip makers such as Intel and AMD don't quite understand the needs of web behemoths like his company …
Dec 16, 2009, 11:35 PMIn context
Tameka Kee / paidContent:
Facebook Rolls Out New Ads; Partners With Nielsen To Measure Their Effectiveness   —  Facebook may have just pulled the plug on its controversial Beacon ad program, but it keeps devising new ways to generate revenue and profits.  The latest attempts include a new direct response-style ad …
Sep 22, 2009, 12:30 PMIn context
Aaron Prebluda / Compete Blog:
Facebook vs. MySpace: Tale of the Tape   —  Earlier this month, Compete reported that Facebook overtook MySpace in Unique Visitors trafficking to the site:  —  Sure, this was a symbolic takeover, but it should have come as no surprise to anyone closely monitoring the two social giants over the past year.
Feb 26, 2009, 7:25 PMIn context
Paul Bonanos / Tech Confidential:
Twitter spurns Facebook's $500M buyout offer   —  Technorati  —  Facebook  —  Privately-held Facebook Inc. may never realize the notorious $15 billion valuation hammered out in its advertising-plus-equity deal with Microsoft Corp. [MSFT] last year, but at least that eye-popping number is good for something.
Nov 24, 2008, 7:55 PMIn context

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