Techmeme

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Ingrid Lunden / TechCrunch:
Meet Facebook's Stealth Marketing Platform, “Publishing Garage”   —  One of Facebook's bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing campaigns on the social network.
Dec 20, 2012, 3:50 PMIn context
Alexei Oreskovic / Reuters:
Facebook's new pitch to brand advertisers: forget about clicks   —  (Reuters) - Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that “clicks,” the current metric of choice, tell only half the story.
Oct 1, 2012, 10:55 AMIn context
Chris O'Brien / SiliconBeat:
New SEC filings show questions Facebook faced in IPO process   —  A series of new filings today disclosed a wide range of questions Facebook received from the SEC during its IPO process, including requests for greater disclosure about many of its metrics, its risks from the shift to mobile …
Jun 15, 2012, 11:50 AMIn context
Dustin Curtis:
Facebook's numbers   —  I like to look at raw numbers every once in a while, without external influence, to recalibrate my ability to judge the magnitude of things.  Here are some of the numbers from Facebook's most recent S-1 filing (published on May 2nd) that I think are important as metrics …
May 4, 2012, 4:30 AMIn context
Brittany Darwell / Inside Facebook:
Open Graph launch partners see early success with Timeline apps   —  A number of sites and applications, including Pinterest, Foodspotting and Rockmelt, experienced significant increases in referral traffic and activity in the month since launching Timeline apps, according to a blog post by Facebook.
Feb 15, 2012, 3:30 PMIn context
Wall Street Journal:
Advertisers' Free Ride May End On Facebook   —  For advertisers on Facebook Inc., the free ride may be coming to an end.  —  When the social network filed for its initial public offering on Wednesday, the spotlight shifted from the site's exponential user growth to a metric that may have more bearing on its market value: ad sales.
Feb 3, 2012, 7:30 AMIn context
Laura Hazard Owen / paidContent:
Klout Adds Foursquare And YouTube; Coming Soon: Google+ And Facebook Pages   —  Klout score is not yet an easily recognizable metric compared to, say, one's number of Twitter followers or Facebook friends.  But the company, which aims to measure users' online influence (and which recently attracted attention …
Aug 4, 2011, 3:25 PMIn context
Josh Constine / Inside Facebook:
Facebook Apologizes For Disabling Apps, Launches New Feedback Metrics, Granular Enforcement, Disabled Mode   —  Facebook today apologized for suddenly disabling certain apps last month, saying that it “over-weighted certain types of user feedback, causing us to erroneously disable some apps”.
Jul 7, 2011, 7:55 PMIn context
Kim-Mai Cutler / Inside Facebook:
Zuckerberg Confirms That Facebook Has Reached 750 Million Monthly Actives   —  Mark Zuckerberg confirmed that Facebook had surpassed 750 million monthly active users today at a product launch in Palo Alto.  He said the company had declined to announce it earlier because it's become focused on other metrics …
Jul 6, 2011, 1:50 PMIn context
TubeMogul:
Brightcove and TubeMogul Q3 Research : Facebook Surpasses Yahoo in Streams Referred; Viewing-Times Longest on Game Consoles  —  We are excited to launch the latest installment of our quarterly research on online video trends with Brightcove, just in time for the holidays!
Dec 23, 2010, 8:00 AMIn context

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