Techmeme

Results 21 - 30 of 38:

Wall Street Journal:
Facebook Instant articles to begin appearing in feeds this week; New York Times expects to post 30 stories/day, NBC to post 30-40/day   —  Publishers Prepare to Ramp Up News Distribution on Facebook's Instant Articles in Coming Days … Publishers are ready to ramp up content distribution …
Jun 24, 2015, 9:05 PMIn context
Jack Marshall / Wall Street Journal:
Mobile web traffic adds to desktop, which is not in decline as some reports might suggest   —  Mobile Isn't Killing the Desktop Internet  —  People are increasingly accessing online content on mobile devices, but that doesn't mean the desktop is in decline.
May 27, 2015, 10:25 AMIn context
Jack Marshall / Wall Street Journal:
Snapchat launching its first regularly scheduled content: weekly stories from MLB and fans   —  Snapchat Will Feature Weekly Content From MLB and Baseball Fans  —  Snapchat is working with Major League Baseball Advanced Media to bring weekly baseball-related video content to its popular mobile-messaging service.
May 14, 2015, 10:00 AMIn context
Jack Marshall / Wall Street Journal:
Google says 54% of video ads across the web were viewable in April, not including YouTube ads, which were 91% viewable   —  Only Half of Online Video Ads Are Viewable, Google Says  —  The online ad industry is facing some push-back.  Marketers are increasingly insisting they should only pay …
May 8, 2015, 4:00 PMIn context
Jack Marshall / Wall Street Journal:
Communication services group WPP acquires Medialets, a mobile ad serving and measurement company   —  WPP Acquires Medialets, a Mobile Ad Measurement Company  —  WPP has acquired mobile ad serving and measurement company Medialets, the companies said Wednesday.
Apr 15, 2015, 12:40 PMIn context
Wall Street Journal:
Google wants advertisers to hand over customer info like email addresses to improve search ad targeting with service similar to Facebook's Custom Audiences   —  Google May Offer New Way to Target Ads  —  Google in Talks to Let Advertisers Reach Existing Customers
Apr 14, 2015, 5:50 PMIn context
Jack Marshall / Wall Street Journal:
Report: M&A transactions in ad tech and services increased 32% in 2014, to reach total of 100 representing $7.5B in value, more than triple the value in 2013   —  Burst of M&A in Online Advertising as Shakeout Begins  —  A shakeout is under way in the online advertising industry …
Jan 10, 2015, 3:00 PMIn context
Jack Marshall / Wall Street Journal:
Google study finds 56.1% of display ad impressions it served never appeared on screen   —  5 Viewability Findings From Google  —  Online marketers are increasingly opting to pay only for “viewable” ad impressions — those that actually display on users' screens, rather than ones that appear …
Dec 7, 2014, 8:20 AMIn context
Jack Marshall / Wall Street Journal:
WPP invests $25M in ad tech company AppNexus, now owns nearly 15% of the company   —  WPP Increases Investment in AppNexus  —  WPP has agreed to invest $25 million in AppNexus in a deal that will raise its stake in the ad technology company to nearly 15%, WPP CEO Martin Sorrell said.
Sep 22, 2014, 7:55 PMIn context
Wall Street Journal:
Verizon Offers Customers Rewards in Return for Ad Targeting Data   —  New research shows that consumers will set aside nervousness about being tracked if they get something out of it, like coupons or special offers.  At least one company, Verizon Wireless, is doing exactly that.
Jul 21, 2014, 10:05 PMIn context

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