Techmeme
March 3, 2014, 11:20 AM

Top News

Stuart Dredge / Guardian:
Apple CarPlay in-car initiative debuts with Ferrari, Mercedes-Benz and Volvo  —  iOS in the Car rebranded with Siri, Maps and third-party music apps all included  —  Apple has a number of automotive partners for CarPlay.  —  Apple has rebranded its iOS in the Car initiative as CarPlay …
Tom Warren / The Verge:
This is Cortana, Microsoft's answer to Siri  —  Microsoft's upcoming Windows Phone 8.1 update will include Cortana, a personal digital assistant designed to rival Siri and Google Now.  Sources familiar with Microsoft's plans have revealed to The Verge how Cortana looks and operates …
Danny Sullivan / Marketing Land:
Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone  —  Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone.  But behind the scenes, there's an iPhone being used.
Devindra Hardawar / VentureBeat:
Ellen's Oscars selfie now the most retweeted post ever — a huge win for Samsung  —  Sorry, President Obama — the Internet likes Ellen a lot more.  —  During the Samsung-sponsored Academy Awards tonight, host Ellen Degeneres wrangled celebrities from the audience to tweet an awkward selfie …
Eva Dou / Wall Street Journal:
Apple Hiring Engineers in Asia to Speed Product Launches  —  Tech Company Wooing Workers From HTC, Other Rivals  —  TAIPEI— Apple Inc. is hiring hundreds of new engineers and supply-chain managers in China and Taiwan as it attempts to speed up product development and launch a wider range of devices.
Marc Andreessen / Andreessen Horowitz:
Marc Andreessen: “I dispute all accusations that I have violated any of my duties to eBay shareholders”  —  My Statement on eBay Director Role and Governance  —  False and misleading accusations have been made against eBay and against me in my role as an eBay director.
More: eBay Inc
Kara Swisher / Re/code:
Exclusive: Top Execs Bates and Reller to Depart, as Musical Chairs Begins at Microsoft  —  Two direct reports to new Microsoft CEO Satya Nadella — EVP of business development and evangelism Tony Bates and EVP of marketing Tami Reller — are leaving the company, according to numerous sources close to the situation.
Mark Gurman / 9to5Mac:
Apple seemingly turns to Tumblr to promote the iPhone 5c  —  Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c.  The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.
Mat Smith / Engadget:
Samsung Galaxy S5 comes with premium app subscriptions worth over $500  —  BY MAT SMITH @THATMATSMITH MAR 3RD 2014 2:55AM  —  After powering the world's most retweeted tweet, Samsung has also revealed a suite of app-based upgrades that future GS5 owners will receive, free, alongside their new smartphone.

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