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11:45 AM ET, March 14, 2010

Techmeme

 Top Items: 
New York Times:
Apple's Spat With Google Is Getting Personal  —  IT looked like the beginning of a beautiful friendship.  —  Three years ago, Eric E. Schmidt, the chief executive of Google, jogged onto a San Francisco stage to shake hands with Steven P. Jobs, Apple's co-founder, to help him unveil …
RELATED:
Jay Yarow / Silicon Alley Insider:
How Apple Blew Its Chance To Own AdMob For $600 Million (AAPL, GOOG)  —  Apple had a chance to own mobile advertising company AdMob for $600 million, but blew it, the New York Times reports.  —  In a story detailing the rancor between Apple and Google, Brad Stone and Miguel Helft report Apple …
Ben Parr / Mashable!:
New Version of Digg Revealed  —  At the “Bigg Digg Shindigg” event at the South by Southwest Interactive Conference (SXSWi), Digg CEO Jay Adelson revealed that the popular social bookmarking site is getting a major overhaul, teasing the audience about new features such as personalized feeds and the return of the Digg leaderboard.
Discussion: AppScout and Erictric
RELATED:
Daniel Terdiman / CNET News:
Digg 2.0 unveiled at SXSW, ‘faster,’ ‘instant’  —  Digg CEO Jay Adelson used the opportunity of his companys big SXSW party to unveil what is essentially version 2.0 of the hit service.  —  AUSTIN, Texas—At its annual South by Southwest Interactive (SXSWi) party Saturday night …
Discussion: Download Squad
Darren Murph / Engadget:
Dead iPad battery?  Never mind replacing it, Apple just sends another iPad for $99  —  Whoa, Nelly!  Isn't this something?  Apple has just posted details on its iPad battery replacement service, which is really not a battery replacement service at all.  Check out the company's opening line:
Matt Cutts / Gadgets, Google, and SEO:
Clarifying a couple points  —  [Just as a reminder: everything below is my personal opinion.  I haven't sent it to anyone else at Google for a review, etc.]  —  Valleywag used a recent podcast I did as material for two points in Six Delusions of Google's Arrogant Leaders.
Discussion: Gawker, Thanks:mattcutts
Anand Giridharadas / New York Times:
Africa's Gift to Silicon Valley: How to Track a Crisis  —  Could wiki technology find Osama bin Laden?  —  Imagine if any Pakistani could send an anonymous text message to the authorities suggesting where to look.  Each location could be plotted on a map.
Mary Jo Foley / All about Microsoft:
Microsoft set to launch beta of Silverlight for Symbian  —  In March 2008, Microsoft and Nokia announced their commitment to make Silverlight available for certain Nokia phones running the Symbian operating system.  Microsoft is finally ready to make a beta of that code available.
Daniel Terdiman / CNET News:
OMGConan: The big Digg party Twitter hoax  —  On Saturday night, Twitter rang out with news that Conan O'Brien was joining Internet TV network Revision3.  The only problem?  It was a huge hoax.  —  AUSTIN, Texas—Did you hear that Conan O'Brien, fresh off his ugly divorce with NBC …
Discussion: The Huffington Post
Spoonful of Medicine:
Pharma faces a character count conundrum  —  There's growing concern over how pharmaceutical companies use social media and the Internet to market their products.  Last November, the US Food and Drug Administration held a hearing on the topic, and many were worried over how marketing mediums …
Galen Gruman / PC World:
iPad Pre-Orders: For Idiots Only  —  Apple started taking early orders yesterday for its tablet, even though no one's really sure what they're buying.  —  Recommends  —  Friday morning, the fool's parade started.  Apple is taking online “pre-orders” for its iPad tablet, which is supposed to begin shipping on April 3.
Discussion: Scripting News and MacDailyNews
RELATED:
Brad Stone / New York Times:
Ping: Labels Balk at Services to Stream Music to Various Devices  —  THE Apple iPad, which goes on sale April 3, will access video, applications and Web sites wirelessly — no cords or cables needed.  But to move your trusty old music collection onto this wonder gadget and take it with you to work …
Kim Hart / Hillicon Valley:
Sen. Franken stars on YouTube in bid for Google fiber networks  —  Funnyman Sen. Al Franken (D-Minn.) is now a pitchman to bring Google's new fiber networks to the midwestern cities of Duluth and Superior.  —  Before being elected to Congress, Franken played the role of Duluth's Answer Man …
Bill Bishop / Silicon Alley Insider:
Should Google “Burn Its Boats” If It Pulls Out Of China?  —  The Financial Times reported Saturday that Google is “99.9 percent certain” that it will shut its China search engine at Google.cn.  It has been eight weeks since Google said it would no longer censor search in China.
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Financial Times:
Google to shut China search engine
 
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 More Items: 
Martin Bryant / The Next Web:
Twitter launches SXSW recruitment/stalking tool
Discussion: Google Maps Mania and TechCrunch
Gmail Blog:
Better controls for buzz in your inbox
Discussion: ReadWriteWeb, Thanks:keithdsouza
Todd Bishop / TechFlash:
Classmates to pay up to $9.5m to settle suit over phantom friends
Discussion: paidContent, Thanks:johnhcook
Stuart Miles / Pocket-lint:
TomTom for iPhone v1.3 with HDTraffic review
Discussion: TiPb and Engadget, Thanks:stuartmiles
 Earlier Items: 
Luke Bornheimer / 9 to 5 Mac:
Apple to begin building advertising presence in New York City?
The Steve Rubel Stream:
Instapaper: Now Even More Useful with Email
Jeremy / POP! PR Jots:
I Don't Do SXSWi  —  The past week, I've had a ton of people assume I'm going to SXSWi.
Brooke Crothers / CNET News:
Apple loses key chip executive
Discussion: Edible Apple and AppleInsider