Wall Street Journal:
TiVo Users Soon Can Search for Ads — Deal With Several Agencies — Will Allow Viewers to Look — For Commercials of Interest — The same device that helps TV viewers skip commercials will now be prodding them to search for ads. — TiVo Inc. is partnering with several big ad firms …
Om Malik on Broadband:
TiVo's Adwords for TiVo — From Skip Ads, to Pop-Up Ads to now keyword specific ads.... TiVo is slowly becoming the new advertising platform, which is to say, new bottle old wine. Still if capitalism can thrive in China, then why not ads on TiVo. — The Wall Street Journal reports …
TiVo may let you search for TV ads — Report: Digital recorder maker, agencies in talks to allow viewers to search for different products. — NEW YORK (CNNMoney.com) - TiVo, the television service that has made it easier for viewers to skip commercials, is reportedly close to working …
Dawn Kawamoto / CNET News.com:
Ads soon searchable with TiVo — TiVo on Monday announced plans to provide its subscribers with searchable ads for selected categories as part of a joint effort with several media and advertising agencies. — TiVo plans to offer advertising search this spring, via the user profiles its subscribers create on their TiVo set-top boxes.
Dsifry / Sifry's Alerts:
Happy 3 year Birthday, Technorati! — Wow, it has been 3 years since the public release of Technorati, which I described in this blog post on November 27,2002. I'm frankly surprised to be doing what I'm doing with such a great team. Niall has put together an unofficial timeline of Technorati's life.
An introduction from Steve Rubel, VP, Micro Persuasion Practice at CooperKatz — On October 6, 2005 I issued a call to action on my blog for the PR community to go the distance. Specifically, I believe that as an industry we are way behind where we need to be in our understanding of how to apply …
Discussion: Media Guerrilla
Kim Peterson / Seattle Times:
Nintendo makes its Wi-Fi move — Darren Smith has waited a long time for Nintendo to go online. He's spent years at the company tinkering with online features, only to see Nintendo sit out the first round of Internet-based gaming while Microsoft and Sony moved ahead.
Catherine Tsai / apnews1.iwon.com:
Competitors Challenge MapQuest — DENVER (AP) - Initially, the great thing about Internet mapping programs was their swiftness and ease for obtaining directions, printing them and driving the course you plotted. — Now those Web maps can travel with you, too. And get updated on the road.
Dan Goodin / Wired News:
Tags Sort Out Music Mess — Five or six years ago, when I started using my PC to store and play songs in my music library, organization seemed like such a simple thing. Rip a CD or download a track, open my jukebox program and start listening. Nothing to it.
Alorie Gilbert / CNET News.com:
Supreme Court: We'll review eBay's patent case — update The U.S. Supreme Court will review a patent infringement case against eBay, granting the online auctioneer's petition on Monday. — The matter under review is whether to allow MercExchange, the plaintiff in the case …
Eric Bangeman / Ars Technica:
Firefox 1.5 to launch this week with marketing blitz — After three release candidate builds, Firefox 1.5 is expected to be made available for download this week. And when it does arrive, it will be accompanied by a marketing campaign aimed at getting Firefox 1.0 users to upgrade and convincing users of other browsers to switch.
Discussion: Web 2.0 Explorer
Karina Longworth / Cinematical:
XBOX 360 as distribution model? — In yesterday's Variety, Ben Fritz speculated that internet-enabled game systems such as the spanking-new Xbox 360 and the much-anticipated PS3 could turn out to be the distribution systems of the future. Amongst the highlights: — 360 as legal download device.
Katherine Heires / hbswk.hbs.edu:
Does Your Company Belong in the Blogosphere? … Lutz is among a small but growing number of corporate executives who have started to experiment with blogs—Web-based commentary sites usually written in a first-person, conversational manner—to connect with customers online and advance corporate communications and marketing goals.
Discussion: Fast Company Now
Steve Rubel / Micro Persuasion:
Ten Bloglines Hacks — In continuing with my social media "hacks" series (RSS, Technorati, blogging and Wikipedia), here are ten of my favorite hacks that work with Bloglines, the most popular RSS news reader. — 1) Put Bloglines on Your Blackberry — I don't have a Blackberry, but there are certainly many who do.
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