Tech Web, page A1 … for 4:05 PM ET, November 28, 2005
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Top Items:

Wall Street Journal:
TiVo Users Soon Can Search for Ads  —  Deal With Several Agencies  —  Will Allow Viewers to Look  —  For Commercials of Interest  —  The same device that helps TV viewers skip commercials will now be prodding them to search for ads.  —  TiVo Inc. is partnering with several big ad firms …
Om Malik on Broadband:
TiVo's Adwords for TiVo  —  From Skip Ads, to Pop-Up Ads to now keyword specific ads.... TiVo is slowly becoming the new advertising platform, which is to say, new bottle old wine.  Still if capitalism can thrive in China, then why not ads on TiVo.  —  The Wall Street Journal reports …
Discussion: Zatz Not Funny
TiVo may let you search for TV ads  —  Report: Digital recorder maker, agencies in talks to allow viewers to search for different products.  —  NEW YORK ( - TiVo, the television service that has made it easier for viewers to skip commercials, is reportedly close to working …
Dawn Kawamoto / CNET
Ads soon searchable with TiVo  —  TiVo on Monday announced plans to provide its subscribers with searchable ads for selected categories as part of a joint effort with several media and advertising agencies.  —  TiVo plans to offer advertising search this spring, via the user profiles its subscribers create on their TiVo set-top boxes.
Dave Zatz / Zatz Not Funny:
TiVo CC Tagging Patent Application
Dsifry / Sifry's Alerts:
Happy 3 year Birthday, Technorati!  —  Wow, it has been 3 years since the public release of Technorati, which I described in this blog post on November 27,2002.  I'm frankly surprised to be doing what I'm doing with such a great team.  Niall has put together an unofficial timeline of Technorati's life.
Niall Kennedy / Niall Kennedy's Weblog:
Happy birthday Technorati
Catherine Tsai /
Competitors Challenge MapQuest  —  DENVER (AP) - Initially, the great thing about Internet mapping programs was their swiftness and ease for obtaining directions, printing them and driving the course you plotted.  —  Now those Web maps can travel with you, too.  And get updated on the road.
John Markoff / New York Times:
Writing the Fastest Code, by Hand, for Fun: A Human Computer Keeps Speeding Up Chips  —  SEATTLE - There was a time long ago when the word "computer" was a job description referring to the humans who performed the tedious mathematical calculations for huge military and engineering projects.
An introduction from Steve Rubel, VP, Micro Persuasion Practice at CooperKatz  —  On October 6, 2005 I issued a call to action on my blog for the PR community to go the distance.  Specifically, I believe that as an industry we are way behind where we need to be in our understanding of how to apply …
Discussion: Media Guerrilla
Business Week:
Static In Rupert's Satellite Dreams  —  New technology lets cable offer goodies DirecTV can't — and customers are noticing  —  For Rupert Murdoch, gaining control of DirecTV was supposed to be the hardest part.  When he finally won a 34% stake in the satellite operator in late 2003 …
Discussion: and IP Democracy
Dare Obasanjo aka Carnage4Life:
RSS Bandit Released  —  The Nightcrawler release of RSS Bandit is now done and available for all.  Besides the new features there are a number of performance improvements especially with regards to the responsiveness of the application.  This release is available in the following languages …
Discussion: The RSS Blog
Nick Farrell / Inquirer:
Linux fridge rats on your drinking habits  —  Improving Open Source popularity  —  A BLOKE has invented a Linux fridge that will tell you who has been drinking your beer and post it to a web page.  —  Mike Wakerly has designed his Robotic Kegerator so that it will estimate …
Discussion: Gizmodo and Engadget
Katherine Heires /
Does Your Company Belong in the Blogosphere? … Lutz is among a small but growing number of corporate executives who have started to experiment with blogs—Web-based commentary sites usually written in a first-person, conversational manner—to connect with customers online and advance corporate communications and marketing goals.
Discussion: Fast Company Now
Eric Bangeman / Ars Technica:
Firefox 1.5 to launch this week with marketing blitz  —  After three release candidate builds, Firefox 1.5 is expected to be made available for download this week.  And when it does arrive, it will be accompanied by a marketing campaign aimed at getting Firefox 1.0 users to upgrade and convincing users of other browsers to switch.
Ten Rules for Web Startups  —  #1: Be Narrow  —  Focus on the smallest possible problem you could solve that would potentially be useful.  Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too.  Focusing on a small niche has so many advantages …
Elizabeth Biddlecombe / Wired News:
The CueCat Is Back  —  The adage that cats have nine lives applies to electronic cats, too.  The ill-fated CueCat bar-code reader has been reincarnated as a cell-phone application that recognizes corporate logos.  —  In 2000, the CueCat scanner became a symbol of tech-industry cluelessness.
Discussion: The Pondering Primate
Scobleizer / Microsoft Geek Blogger:
John doesn't want everything to be full-text  —  Disclaimer, John Roberts works for CNET, which doesn't provide full-text.  Today he wrote that he disagrees with me about full-text feeds.  —  I really try to avoid non-full-text feeds.  I deleted many feeds I like that aren't full text …

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