Results 1 - 10 of about 189:

Danny Sullivan / Marketing Land:
YouTube CEO Susan Wojcicki announces redesigned mobile app at Vidcon, says watch time is up 60%, mobile revenue grew 100%, partner revenue is up 50% YoY   —  YouTube Gets Mobile Redesign, New “Diamond” View Buttons & Courts Creators  —  Talk aimed at thousands of video content creators and producers gathered at the annual event.
Jul 23, 2015, 10:20 PMIn context
Ginny Marvin / Marketing Land:
Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015   —  Firm claims to find large number of “mobile device hijacking” instances in which mobile apps load hidden ads and simulate human activity similar to traditional botnets.  —  Ad fraud has come to mobile apps in a big way …
Jul 23, 2015, 6:15 PMIn context
Martin Beck / Marketing Land:
Twitter adds new advertiser tools to make it easier to target ads based on events   —  Twitter's Event Targeting Helps Marketers Zero In On Live Audiences  —  New ad tool will take the guesswork out of targeting people following live events on Twitter.  —  Twitter, long the leading social network …
Jul 23, 2015, 12:45 PMIn context
Danny Sullivan / Marketing Land:
Microsoft exec says Bing is a multibillion dollar business that pays for itself   —  Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business  —  A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently is.
Jun 29, 2015, 6:30 PMIn context
Martin Beck / Marketing Land:
Facebook adds signals to News Feed video rankings, will now take into account actions like activating audio and watching videos full screen   —  Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed  —  News Feed video rankings will start taking into account actions …
Jun 29, 2015, 6:15 PMIn context
Ginny Marvin / Marketing Land:
Comparison shopping engine Connexity buys PriceGrabber, making it the second-largest retail lead generator behind Google   —  Connexity Buys PriceGrabber In CSE Consolidation  —  Company says the merger makes it second largest retail lead generator, behind Google.
Jun 17, 2015, 1:20 AMIn context
Martin Beck / Marketing Land:
Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs   —  Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.  —  In January Facebook introduced Place Tips as a way for businesses to serve marketing messages to people visiting their real-world locations.
Jun 8, 2015, 10:20 PMIn context
Danny Sullivan / Marketing Land:
Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?   —  Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook.  We've known this would be coming, and there's been some debate over whether it's good or bad.
May 13, 2015, 1:40 AMIn context
Martin Beck / Marketing Land:
TweetDeck adds option to require a confirmation step before tweeting to avoid unintended tweets or DMs   —  TweetDeck Adds Tweet Confirmation To Help Prevent Social Media Misfires  —  Optional extra step should help social media professionals avoid accidental tweets to the wrong account.
May 11, 2015, 5:00 PMIn context
Ginny Marvin / Marketing Land:
Google study finds 5.5% of unique visitors to Google sites had some form of injected ads, affecting more than 3000 advertisers   —  Google Study Exposes “Tangled Web” Of Companies Profiting From Ad Injection  —  Ad injector network makes victims of millions of users and more than 3,000 advertisers, including major brands, study finds.
May 7, 2015, 2:55 PMIn context

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