Techmeme

Results 1 - 10 of about 229:

Tim Peterson / Marketing Land:
Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys   —  Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option.  —  In an effort to rebuild advertisers' trust following …
Feb 10, 2017, 12:35 PMIn context
Danny Sullivan / Marketing Land:
Hashtags appeared in 30% of Super Bowl ads in 2017, down from a high of 57% in 2014; URLs were used in 41% of ads this year   —  From a high of 57% three years ago, hashtags are now in only about one-third of ads.  —  Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year.
Feb 7, 2017, 7:50 AMIn context
Ginny Marvin / Marketing Land:
Pinterest introduces Search ads with Keyword and Shopping campaigns; Barilla, eBay, Garnier, and Target are among the brands testing the new ads   —  The new offerings should help Pinterest scale its advertising efforts.  —  Pinterest introduced its anticipated Search Ads product on Wednesday.
Feb 1, 2017, 11:40 AMIn context
Ginny Marvin / Marketing Land:
Verizon “supercookie” partner Turn settles with FTC over privacy violations charges that it continued tracking consumers even after they opted out of tracking   —  The ad tech firm was found continuing to track users even after they opted-out.  —  Turn, which operates …
Dec 21, 2016, 11:05 AMIn context
Ginny Marvin / Marketing Land:
Russian hackers use “Methbot” botnet to steal $3M-$5M video ad revenue per day from over 6K premium publishers in largest ad fraud uncovered to date   —  The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.
Dec 20, 2016, 11:05 AMIn context
Tim Peterson / Marketing Land:
Facebook discloses more engagement measurement errors; some of the faulty stats were used by The New York Times and BuzzFeed in their stories about fake news   —  Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.
Dec 9, 2016, 6:25 PMIn context
Tim Peterson / Marketing Land:
Facebook is shutting down Atlas ad server and will focus on Atlas measurement tools   —  Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.  —  Facebook's ad-tech strategy grows ever more insular.
Nov 20, 2016, 8:10 AMIn context
Ginny Marvin / Marketing Land:
Facebook says it overstated organic Page reach and time spent on Instant Articles due to bugs; firm will expand 3rd-party verification, form Measurement Council   —  Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
Nov 16, 2016, 9:35 AMIn context
Danny Sullivan / Marketing Land:
ProPublica's report on Facebook's “ethnic affinity” ad targeting explored the potential for abuse, but was misleading and failed to show actual abuse   —  “Ethnic Affinity” targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
Oct 28, 2016, 9:20 PMIn context
Danny Sullivan / Marketing Land:
Allo: much like Google Hangouts except it doesn't send or receive messages using a phone number, and will likely be unsuccessful in messaging wars   —  Yet another messaging app from Google with little reason to expect it to be a success.  —  Hey!  Google has a new messaging app out today called Allo.
Sep 21, 2016, 11:05 PMIn context

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