Techmeme

Results 1 - 10 of about 242:

Tim Peterson / Marketing Land:
Facebook starts offering in-stream-only video ad units that will play as users watch videos on Facebook   —  Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Aug 17, 2017, 11:45 AMIn context
Tim Peterson / Marketing Land:
Twitter is testing a subscription service that automatically promotes advertisers' profiles and up to first 10 tweets a day for $99 per month   —  For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
Jul 28, 2017, 12:46 PMIn context
Ginny Marvin / Marketing Land:
Google Analytics users can now ask natural-language questions about their data   —  With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.  —  A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking.
Jul 18, 2017, 2:05 PMIn context
Tim Peterson / Marketing Land:
Snapchat launches its Snap Publisher self-serve ad creation tool, which can convert horizontal videos and websites into vertical video ads   —  Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat's computer vision technology do the work.
Jul 17, 2017, 6:10 PMIn context
Tim Peterson / Marketing Land:
Facebook now lets all Audience Network publishers insert ads within the “Related Articles” section at the bottom of their Instant Articles   —  All publishers in Facebook's ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.
Jun 8, 2017, 4:30 PMIn context
Tim Peterson / Marketing Land:
Pinterest rolls out Promoted Video ads, muted by default, that play automatically in users' feeds, search results, and within Related Pins galleries   —  After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people's feeds and search results.
May 24, 2017, 12:55 PMIn context
Tim Peterson / Marketing Land:
Twitter lets you see which advertisers are targeting you, opt out from individual interest categories, and will remove support for Do Not Track on June 18   —  As it begins to store people's off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
May 17, 2017, 11:10 PMIn context
Tim Peterson / Marketing Land:
Facebook admits another ad measurement mistake, its tenth since September of 2016, refunds advertisers, saying the error affected just 0.04% of impressions   —  The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers' wallets.
May 16, 2017, 5:05 PMIn context
Tim Peterson / Marketing Land:
Pinterest will use image recognition to target ads, including in Lens results, limited for now to a Related Pins gallery that's displayed after tapping on a pin   —  Pinterest will parse the objects in an image to include ads in galleries of related pins.  —  To target ads, Google uses search data …
May 16, 2017, 3:40 PMIn context
Ginny Marvin / Marketing Land:
Google adding TV ad inventory to DoubleClick Bid Manager, letting advertisers measure video campaigns across digital media and linear TV   —  In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.  —  To allow advertisers to buy and compare video ad performance …
Apr 24, 2017, 11:50 PMIn context

Sponsor Posts

Microsoft:
Expanding the fight against child labor in mining  —  Microsoft commitment will enable nonprofit Pact to expand its critical work in the Democratic Republic of Congo.
eero:
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Zoho:
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