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Nielsen Wire:

Nielsen Tops of 2012: Digital — Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012, to 56 percent by Q3 2012. Mobile app usage also continued to grow. Among the top 10 mobile apps …

Dec 21, 2012, 10:30 AM– In context

Nielsen Wire:

U.S. Kids Continue to Look Forward to “iHoliday” — When it comes to devices, kids' holiday wish lists are simple this year. The most-wanted gifts are predominantly from one company—Apple. According to a recent Nielsen study, Apple's popularity leading up to the holiday season continues …

Nov 20, 2012, 3:00 PM– In context

Alana / Nielsen Wire:

Apps Dominate Mobile Time Spent Accessing Travel in U.S. — As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012. Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information …

Aug 29, 2012, 1:15 PM– In context

Matth / Nielsen Wire:

Two Thirds of New Mobile Buyers Now Opting For Smartphones — During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired …

Jul 12, 2012, 6:20 PM– In context

Alana / Nielsen Wire:

Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media — With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase …

Jul 10, 2012, 2:20 PM– In context

Nielsen Wire:

Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams — May 2012 marks the first month that Nielsen is publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group and Machinima, combined for nearly 1.5 billion total streams.

Jun 26, 2012, 6:45 AM– In context

Matth / Nielsen Wire:

Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US — Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones.

Mar 29, 2012, 10:15 AM– In context

Nielsen Wire:

A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners — Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons.

Mar 13, 2012, 3:50 AM– In context

Nielsen Wire:

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers — Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company …

Mar 8, 2012, 6:30 PM– In context

Nielsen Wire:

American Families See Tablets as Playmate, Teacher and Babysitter — The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children …

Feb 16, 2012, 11:10 AM– In context

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