Techmeme

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Marty Swant / Adweek:
IAB and other online ad trade groups ask Apple to rethink Safari's “Intelligent Tracking Prevention” cookie rules, expected to roll out this month on desktop   —  They argue it'll hurt user experience and campaign targeting  —  The biggest advertising organizations say Apple will …
Sep 14, 2017, 2:15 PMIn context
Lauren Johnson / Adweek:
Pinterest launches video ads for both search results and feeds, rolling out for all advertisers, with measurement partners Moat and Nielsen on board   —  Moat and Nielsen are on board  —  A year after tests with advertisers began, Pinterest is rolling out video ads to all advertisers targeted for both search results and feeds.
Aug 8, 2017, 12:10 PMIn context
Lauren Johnson / Adweek:
Pinterest hires Jon Alferness and Meredith Guerriero, senior execs at Google and Facebook, to develop new ad formats and targeting   —  Jon Alferness and Meredith Guerriero bring search and programmatic expertise  —  Pinterest is after Google's talent.  The San Francisco-based company …
Jul 13, 2017, 1:41 PMIn context
Marty Swant / Adweek:
Adobe updates its Analytics Cloud suite to track how users interact with apps built for Siri, Alexa, Cortana, Google Assistant, and Samsung's Bixby   —  It's using Sensei to understand big data trends  —  To better understand how people consume media and marketing via voice-enabled devices …
Jun 29, 2017, 12:40 PMIn context
Marty Swant / Adweek:
Kik announces Kin, its own cryptocurrency built on top of the Ethereum network, which will be used as the app's primary transaction currency   —  It gives marketers an alternative to Google and Facebook  —  With hopes of boosting user and brand engagement while also decentralizing …
May 25, 2017, 2:25 PMIn context
Brandy Shaul / Adweek:
Samsung develops emoji/text “translator” messaging app Wemogee to help people with language disorders communicate, coming April 28 on Android   —  Wemogee was created to help users with aphasia and other language disorders communicate  —  Samsung announced that it will launch Wemogee …
Apr 25, 2017, 7:50 PMIn context
David Cohen / Adweek:
LinkedIn unveils Sales Navigator for enterprise with CRM sync and PointDrive integration, available now for $1.6K+ per seat, per year   —  The lead-generation solution welcomed a new Enterprise Edition, along with some potent integrations  —  LinkedIn is beefing up its Sales Navigator …
Mar 21, 2017, 8:55 PMIn context
Lauren Johnson / Adweek:
Snapchat partners with Foursquare to provide better geofilters, giving Snapchat advertisers access to Foursquare's data points for 90M+ locations   —  Opens up more specific location-based advertising  —  Snapchat ads are getting a bit more targeted.  The mobile app has inked a deal …
Nov 16, 2016, 5:30 AMIn context
Tim Nudd / Adweek:
Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core   —  Facebook Live is a big, important product for the world's biggest social network.  But up to now, many users still don't really know what Live is, or how to use it.  Or they might be intimidated by live broadcasting, and reluctant to try it out.
Oct 21, 2016, 1:50 PMIn context
Marty Swant / Adweek:
Flipboard to begin selling programmatic display and native ads for mobile devices next month via Rubicon Project   —  Flipboard is turning a new page and will begin selling programmatic display and native ads.  —  The mobile app known for offering users a sampling of stories from around …
Sep 5, 2016, 10:00 AMIn context

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