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Results 1 - 10 of about 673:

George Slefo / Ad Age:
Apr 26, 2017, 2:55 PMIn context
George Slefo / Ad Age:
Google, Microsoft, major ad buyers and publishers coordinating on ad blocking plan, says Coalition for Better Ads' counsel, who expects a rollout by end-of-year   —  The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
Apr 20, 2017, 5:05 PMIn context
Garett Sloane / Ad Age:
Responding to advertiser exodus, YouTube tinkers with its ad system, and YouTube stars make less money   —  First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.
Apr 3, 2017, 10:10 AMIn context
Jeanine Poggi / Ad Age:
Condé Nast joins NBCU and Vox Media to sell ads across their combined digital properties and to compete against big ad platforms like Facebook and Google   —  Brands Can Now Buy Digital Inventory Across All Three Media Companies  —  Conde Nast is joining NBC Universal and Vox Media …
Mar 9, 2017, 5:25 PMIn context
Garett Sloane / Ad Age:
Facebook announces new partnerships with third-party ad-tech firms to improve quality of measurement data and show marketers how its ads perform compared to TV   —  Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform.
Jan 31, 2017, 12:50 PMIn context
Kate Kaye / Ad Age:
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process   —  The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
Dec 23, 2016, 1:10 PMIn context
Garett Sloane / Ad Age:
Facebook tests allowing users to proactively block ads for alcohol and parenting, topics that my be distressing for some, via user preferences page   —  Facebook wants to help some people avoid ads that might upset them, and is updating ad controls to do that.
Dec 17, 2016, 1:35 PMIn context
Ad Age:
Sources: Pinterest building an Explore channel for publishers and brands to create multimedia posts, to test ad revenue potential with integrated video ad units   —  By Garett Sloane, George Slefo.  —  Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts …
Oct 19, 2016, 12:25 PMIn context
Garett Sloane / Ad Age:
Verizon has offered to preinstall marketers' apps on subscribers' Android phones for $1-2 per device, according to ad agency execs   —  Unique Program Guaranteed Downloads, Agency Execs Say  —  Forget bloatware.  Brandware may be the next extraneous app software coming to Verizon customers' smartphones.
Aug 17, 2016, 5:50 PMIn context
Garett Sloane / Ad Age:
Twitter debuts Promoted #Stickers for brands, starting with Pepsi; clicking on a Promoted Sticker takes you to tweets containing the same sticker   —  Platform Pursuing Its Turn Toward the Visual  —  Twitter has introduced its first “#Promoted Stickers” campaign, with Pepsi as its inaugural customer.
Aug 15, 2016, 1:05 PMIn context

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