Techmeme

Results 1 - 10 of about 646:

Tim Peterson / AdAge:
Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods   —  15 Playlist-Targeting Categories Include Workout, Commute and Party  —  Spotify has categorized its 1.5 billion playlists based on mood and activity.  —  Digital Video Ads to Get Viewability Reporting on YouTube
Apr 17, 2015, 6:50 AMIn context
Tim Peterson / AdAge:
Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps   —  Social Network Tries Two-Pronged Approach To Take on YouTube, Facebook  —  Why Taco Bell's Social Media Blackout Was a Brilliant Campaign  —  Facebook isn't the only social network looking to take on Google's YouTube.
Mar 23, 2015, 3:15 PMIn context
Mark Bergen / AdAge:
Apple opens iTunes Radio inventory to automated ad buying through iAd, includes granular targeting but emphasizes customer privacy   —  Apple Opens Up iTunes Radio Inventory to Automated Buying Through iAd  —  Advertisers Can Target Apple Listeners With Phone, Email Identifiers
Mar 20, 2015, 11:20 AMIn context
Kate Kaye / AdAge:
Bitly launches deep links to help brands and marketers link directly to mobile apps   —  With New Feature, Bitly Links Can Now Open Apps  —  Company Considers Data Licensing but Privacy, Data-Protection Obstacles Remain  —  Bitly is best known as the firm that helps keep Twitter posts at or below 140-characters.
Mar 17, 2015, 11:50 PMIn context
Maureen Morrison / AdAge:
Pinterest tests animated ad pins, adds more audience categories for advertisers to target   —  Pinterest Narrows Ad Targeting; Tests Animated Pins  —  Move Is Latest In Series Of Efforts To Position Service As Essential Social-Media Platform for Advertisers  —  Content Marketing 2014
Mar 4, 2015, 1:15 PMIn context
Tim Peterson / AdAge:
Facebook enabling advertisers to target people posting on Super Bowl topics in near real time   —  Facebook Packages Own Super Bowl Audience for Ad Dollars  —  Company Will Track Status Updates for Game-Related Keywords  —  2015 Marketing Fact Pack  —  Facebook is creating …
Jan 22, 2015, 8:35 PMIn context
Maureen Morrison / AdAge:
Flipboard Introduces New Ad Unit: Promoted Items   —  Smart Marketing Using Big Data  —  First Flipboard used ad templates taken from print and TV.  But now the mobile news reader is adding what it's calling Promoted Items, a service that lets brands distribute content inside users' personal magazines.
Jan 21, 2015, 3:45 PMIn context
Michael Sebastian / AdAge:
The Verge will run a $700 Super Bowl ad in one Montana market with 30K people   —  Super Bowl Ad for Tech Website The Verge?  Vox Says Yes, but...  [Updated]  —  Won't Say Whether Regional or National Buy … A rumor erupted on Twitter Tuesday afternoon that Vox Media had bought …
Jan 20, 2015, 6:55 PMIn context
Tim Peterson / AdAge:
Twitter mulling 6-second autoplay preview for promoted videos when appearing in users' feeds, charging advertiser only when people click to watch full video   —  Twitter's Video Plans Include Autoplay Ad Previews  —  Advertisers Would Only Pay If People Click to Play  —  Creativity Reimagined
Jan 9, 2015, 7:00 PMIn context
Mark Bergen / AdAge:
Twitter Lets Advertisers Target By Wireless Carrier, New Devices   —  With Mobile Features, Social Platform Hopes to Tap Into Telecom War  —  Ad Spending for 100 Largest B-to-B Marketers Nears $5 Billion  —  Heated competition in the wireless world has been a boon to Twitter.
Dec 16, 2014, 1:30 PMIn context

Sponsor Posts

Microsoft:
How technology (and people) are helping to sustain the black rhino  —  Watch: Dr. Friedrich Reinhard owns a wildlife reserve in Namibia, and for 30 years has been working with the government to stabilize …
Avangate:
Top 10 Myths of Conversion Optimization [Avangate MythBusters]  —  Conversion rate optimization can be a humbling experience.  You start with a hypothesis (your opinion on how to improve your website) and then run a test to see if you were right or wrong.
HP:
Quiz: How Well Do You Know The Cloud?  (Enterprise Public Cloud-Computing)  —  We use its applications every day, but the cloud - the place where much of our digital lives takes place - remains a mystery for many.
Zoho:
Introducing Inbox Insight: A Search Engine For Your Inbox  —  If you're like me, you read perhaps a hundred emails a day.  A few are very important.  Some need follow up.  Some become references to important information.