Results 1 - 10 of about 651:

Tim Peterson / Ad Age:
Neal Mohan, Google SVP for display and video ad business, is now head of product at YouTube, a newly created position   —  Google Display Ad Chief Neal Mohan Is YouTube's New Product Boss  —  Google Analytics Head Paul Muret to Double as Mr. Mohan's Replacement  —  Beyond the Inbox: Agency Em@il Marketing Integration Strategies
Nov 18, 2015, 3:00 PMIn context
Tim Peterson / Ad Age:
Pandora plans subscription-based on-demand service because its ad revenue is not enough to offset content costs   —  Pandora Bought Rdio Because Ads Aren't Enough to Offset Content Costs  —  Content Acquisition Costs Growing at Faster Clip Than Ad Revenue  —  Pandora is acquiring key assets of Spotify rival Rdio for $75 million.
Nov 16, 2015, 8:25 PMIn context
Tim Peterson / Ad Age:
Zynga creates in-game ad product Sponsored Play, branded levels of play created by company's in house agency Studio E   —  Zynga Starts Selling Sponsored Levels Created by In-House Agency  —  Clorox, Naked Juice Among First Marketers to Test In-Game Ad Format
Oct 8, 2015, 9:15 PMIn context
Alex Kantrowitz / AdAge:
Inside Google's secret anti-fraud team battling the bots that siphon billions of digital ad dollars   —  Inside Google's Secret War Against Ad Fraud  —  Cable News Wars Rage as New Players Join the Battle  —  In a conference room nine floors above London's St. Giles High Street …
May 19, 2015, 7:10 AMIn context
Alex Kantrowitz / AdAge:
Ad-Tech, not Content, Is King in the Verizon-AOL Deal   —  Takeaways From This Morning's Announcement  —  The deal of the year may be upon us.  —  Today, Verizon announced it has reached an agreement to buy AOL for $4.4 billion.  The move, expected to be completed this summer …
May 12, 2015, 12:20 PMIn context
Tim Peterson / AdAge:
Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods   —  15 Playlist-Targeting Categories Include Workout, Commute and Party  —  Spotify has categorized its 1.5 billion playlists based on mood and activity.  —  Digital Video Ads to Get Viewability Reporting on YouTube
Apr 17, 2015, 6:50 AMIn context
Tim Peterson / AdAge:
Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps   —  Social Network Tries Two-Pronged Approach To Take on YouTube, Facebook  —  Why Taco Bell's Social Media Blackout Was a Brilliant Campaign  —  Facebook isn't the only social network looking to take on Google's YouTube.
Mar 23, 2015, 3:15 PMIn context
Mark Bergen / AdAge:
Apple opens iTunes Radio inventory to automated ad buying through iAd, includes granular targeting but emphasizes customer privacy   —  Apple Opens Up iTunes Radio Inventory to Automated Buying Through iAd  —  Advertisers Can Target Apple Listeners With Phone, Email Identifiers
Mar 20, 2015, 11:20 AMIn context
Kate Kaye / AdAge:
Bitly launches deep links to help brands and marketers link directly to mobile apps   —  With New Feature, Bitly Links Can Now Open Apps  —  Company Considers Data Licensing but Privacy, Data-Protection Obstacles Remain  —  Bitly is best known as the firm that helps keep Twitter posts at or below 140-characters.
Mar 17, 2015, 11:50 PMIn context
Maureen Morrison / AdAge:
Pinterest tests animated ad pins, adds more audience categories for advertisers to target   —  Pinterest Narrows Ad Targeting; Tests Animated Pins  —  Move Is Latest In Series Of Efforts To Position Service As Essential Social-Media Platform for Advertisers  —  Content Marketing 2014
Mar 4, 2015, 1:15 PMIn context

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