| Cotton Delo / AdAge: |
Tumblr Launches Mobile Ads Today In Big Revenue Push
— Users of iOS and Android Apps Will See Up to 4 Ads Per Day — Tumblr is launching its mobile ads today, marking the first time the 6-year-old startup is placing ads that look and feel like regular posts on the blog network.
| Cotton Delo / AdAge: |
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads
— TV-Like Ads Can Be Bought for Four Broad Demographic Swaths — Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate — if its asking price is met.
| John McDermott / AdAge: |
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms
— Location Data to Be Made Available to Ad Networks and Exchanges — Foursquare has started pitching digital agencies on a new ad product that would use Foursquare's location and behavioral data to contextualize ads …
| Cotton Delo / AdAge: |
GM Returns to Facebook Advertising After Public Split a Year Ago
— Launches Mobile Ad for Chevrolet on Social Network — Eleven months after a very public divorce, General Motors is reconciling with Facebook. — GM has confirmed to Ad Age that it is back in the fold as a Facebook advertiser.
| John McDermott / AdAge: |
SMG to Track How Mobile Ads Lead to In-store Visits
— The Agency Has Teamed up With Startup PlaceIQ to Create Place Visit Rate — Starcom MediaVest Group has partnered with New York City-based startup PlaceIQ to unlock mobile marketing's great mystery: when someone shown a mobile banner ad is enticed to walk into a store.
| Cotton Delo / AdAge: |
Has Facebook Lost Faith in Social Ads?
— After Once Vowing to Transform Online Advertising, It's Increasingly Embracing Standard Offerings — Has Facebook lost faith in the potential of social ads and its mantra of “word-of-mouth marketing at scale”? — The company once publicly …
| Cotton Delo / AdAge: |
Foursquare Partners with Visa and MasterCard to Give Discounts When Users Shop
— Company Will Take a Cut of Offers Redeemed — Looking to unlock a new revenue stream, Foursquare is announcing new partnerships with Visa and MasterCard that will let credit and debit card holders claim discounts at participating retailers.
| Cotton Delo / AdAge: |
| John McDermott / AdAge: |
| Diana T. Kurylko / AdAge: |
BMW Adapts Apple Genius Model in Its Dealerships
— Automaker to Have Explainers on Sales Floor Nationally in U.S. by 2014 for i3 Electric-Car Launch — Inspired by Apple retail stores, BMW is requiring dealers to hire young, tech-savvy employees to handle questions about its vehicles on the showroom floor.
Defrag Tools: WPT - Command Line — Andrew Richards, Chad Beeder, and Larry Larsen continue walking you through the Windows Performance Toolkit (WPT).
Static.com Adds Hadoop Support for Cloud Foundry — In this guest post, Jake Farrell, CTO for Static.com, explains how the major shift in the hosting industry towards platforms for high developer productivity …
Love, Magic, & APIs — I will confess, I am old enough to remember my GeoCities page. Don't hate. It was amazing, it was... this transformative moment in which I took real, actual information, and transformed it into something visible and memorable.
Getting the most out of business analytics — One of the most prevalent uses of Hadoop architecture by enterprises is to create business intelligence and analytics tools that can be leveraged to identify areas …
“Yammer sucks” — Not to be mean to Yammer, or anything — it's a very good tool for some use cases — but that's what a customer told me recently (and others feel the same way).