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Garett Sloane / Ad Age:
Facebook announces new partnerships with third-party ad-tech firms to improve quality of measurement data and show marketers how its ads perform compared to TV   —  Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform.
Jan 31, 2017, 12:50 PMIn context
Kate Kaye / Ad Age:
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process   —  The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
Dec 23, 2016, 1:10 PMIn context
Garett Sloane / Ad Age:
Facebook tests allowing users to proactively block ads for alcohol and parenting, topics that my be distressing for some, via user preferences page   —  Facebook wants to help some people avoid ads that might upset them, and is updating ad controls to do that.
Dec 17, 2016, 1:35 PMIn context
Ad Age:
Sources: Pinterest building an Explore channel for publishers and brands to create multimedia posts, to test ad revenue potential with integrated video ad units   —  By Garett Sloane, George Slefo.  —  Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts …
Oct 19, 2016, 12:25 PMIn context
Garett Sloane / Ad Age:
Verizon has offered to preinstall marketers' apps on subscribers' Android phones for $1-2 per device, according to ad agency execs   —  Unique Program Guaranteed Downloads, Agency Execs Say  —  Forget bloatware.  Brandware may be the next extraneous app software coming to Verizon customers' smartphones.
Aug 17, 2016, 5:50 PMIn context
Garett Sloane / Ad Age:
Twitter debuts Promoted #Stickers for brands, starting with Pepsi; clicking on a Promoted Sticker takes you to tweets containing the same sticker   —  Platform Pursuing Its Turn Toward the Visual  —  Twitter has introduced its first “#Promoted Stickers” campaign, with Pepsi as its inaugural customer.
Aug 15, 2016, 1:05 PMIn context
Garett Sloane / Ad Age:
Facebook is testing mid-roll, fifteen-second video ads in Facebook Live streams   —  Fifteen-Second Commercial Breaks Appear During Live-Streams  —  Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.
Aug 2, 2016, 6:45 PMIn context
George Slefo / Ad Age:
Reddit to debut Promoted User Posts on August 4, a new ad offering that lets marketers sponsor user-generated posts   —  Marketers Will Be Allowed to Sponsor (Consenting) Redditors' Posts  —  Picture this: It's 2020 and Reddit is the third most downloaded app in Apple's App Store …
Jul 27, 2016, 11:20 AMIn context
Maureen Morrison / Ad Age:
BitTorrent to launch live-streamed TV news network on July 18 at the Republican National Convention as part of broader effort to become a video content company   —  Move Is Part of Larger Effort to Refocus Business on Becoming Video Content Company  —  6 Ways You Can Put Behavioral Automation to Work for Your Clients Today
Jul 13, 2016, 1:55 PMIn context
George Slefo / Ad Age:
Twitter will now let advertisers target users based on the emoji they have tweeted   —  It's Exactly What You Think It Is  —  Advertisers will either cry with laughter or happiness following Twitter's announcement of emoji based-targeting.  —  The company's move is in time for next month's World Emoji …
Jun 16, 2016, 4:40 PMIn context

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