Techmeme

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Garett Sloane / Ad Age:
Twitter says it's expanding tweet limit to 280 characters from 140 as part of test for some users   —  Twitter's 140-character limit died today after a long battle with Facebook.  It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.
Sep 26, 2017, 5:00 PMIn context
George Slefo / Ad Age:
Google reveals sites that fail ad test, risk being filtered by upcoming Chrome ad blocker, including Forbes, LA Times, Lifehacker, Chicago Tribune   —  Credit: Illustration by Tam Nguyen/ Ad Age  —  Betty Crocker might want to check her inbox Thursday.  —  The iconic brand is one of roughly …
Aug 12, 2017, 5:15 AMIn context
Garett Sloane / Ad Age:
Sources: Apple will allow top publishers to use their own tech, like Google's DoubleClick for Publishers, to deliver ads within the Apple News app   —  Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return …
Jul 5, 2017, 6:05 PMIn context
George Slefo / Ad Age:
Google says it will preinstall an ad filter in Chrome starting early 2018 aimed at ads deemed “annoying” by the Coalition for Better Ads   —  Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday.
Jun 1, 2017, 4:50 PMIn context
George Slefo / Ad Age:
Apr 26, 2017, 2:55 PMIn context
George Slefo / Ad Age:
Google, Microsoft, major ad buyers and publishers coordinating on ad blocking plan, says Coalition for Better Ads' counsel, who expects a rollout by end-of-year   —  The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
Apr 20, 2017, 5:05 PMIn context
Garett Sloane / Ad Age:
Responding to advertiser exodus, YouTube tinkers with its ad system, and YouTube stars make less money   —  First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.
Apr 3, 2017, 10:10 AMIn context
Jeanine Poggi / Ad Age:
Condé Nast joins NBCU and Vox Media to sell ads across their combined digital properties and to compete against big ad platforms like Facebook and Google   —  Brands Can Now Buy Digital Inventory Across All Three Media Companies  —  Conde Nast is joining NBC Universal and Vox Media …
Mar 9, 2017, 5:25 PMIn context
Garett Sloane / Ad Age:
Facebook announces new partnerships with third-party ad-tech firms to improve quality of measurement data and show marketers how its ads perform compared to TV   —  Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform.
Jan 31, 2017, 12:50 PMIn context
Kate Kaye / Ad Age:
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process   —  The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
Dec 23, 2016, 1:10 PMIn context

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