Results 1 - 10 of about 657:

George Slefo / Ad Age:
IAB: digital ad revenue rose to $59.6B in 2015, up 20% from previous year, driven by mobile ad spend, up 66% to $20.7B, and social media revenue, hitting $10.9B   —  Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%  —  Mobile Marketers Hiked Outlays 66%
Apr 21, 2016, 8:35 PMIn context
George Slefo / Ad Age:
Google expands AMP to News; site navigation, sidebar menus, and self-updating pages coming soon   —  AMP Articles Get Prime Real Estate in Google News  —  New AMP Features Like Site Navigation, Sidebar Menus and Self-Updating Pages to Come  —  Publishers Tout Content Management Systems As ‘Secret Sauce’
Apr 21, 2016, 7:20 AMIn context
Angela Doland / Ad Age:
GroupM: 49.7% of total ad spend in China will go toward the Internet this year, up 30% year-over-year; 31% of worldwide ad spend will go toward the Internet   —  Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says  —  The Flipside: Spending on TV is Expected to Drop 4.5% in 2016
Mar 20, 2016, 8:30 PMIn context
Maureen Morrison / Ad Age:
Israeli ad blocking company Shine partners with 30M subscriber-strong European carrier Three Group to offer network-level ad blocking   —  European Carrier Blocks Ads at Network Level  —  Shine and Three Group Team Up to Offer Ad Blocking  —  Using A CRM Budget To Start A Loyalty Program
Feb 19, 2016, 5:40 AMIn context
George Slefo / Ad Age:
Sources: Google's AMP initiative to speed mobile pages to launch Wednesday, with Wall Street Journal, BuzzFeed, and Washington Post among those participating   —  Official Launch Date for Google AMP Confirmed  —  Google's Accelerated Mobile Pages Is Launching Feb. 24, Ad Age Has Learned  —  $137.8B
Feb 18, 2016, 7:45 PMIn context
Tim Peterson / Ad Age:
LinkedIn will stop selling ads on other sites, an offering launched after its $175M purchase of Bizo in 2014   —  LinkedIn Shuts Down Its Ad Network 12 Months After It Opened  —  Overall Ad Business Only Accounted for 21% of Q4 2015 Revenue  —  Using A CRM Budget To Start A Loyalty Program
Feb 5, 2016, 3:05 PMIn context
Tim Peterson / Ad Age:
Neal Mohan, Google SVP for display and video ad business, is now head of product at YouTube, a newly created position   —  Google Display Ad Chief Neal Mohan Is YouTube's New Product Boss  —  Google Analytics Head Paul Muret to Double as Mr. Mohan's Replacement  —  Beyond the Inbox: Agency Em@il Marketing Integration Strategies
Nov 18, 2015, 3:00 PMIn context
Tim Peterson / Ad Age:
Pandora plans subscription-based on-demand service because its ad revenue is not enough to offset content costs   —  Pandora Bought Rdio Because Ads Aren't Enough to Offset Content Costs  —  Content Acquisition Costs Growing at Faster Clip Than Ad Revenue  —  Pandora is acquiring key assets of Spotify rival Rdio for $75 million.
Nov 16, 2015, 8:25 PMIn context
Tim Peterson / Ad Age:
Zynga creates in-game ad product Sponsored Play, branded levels of play created by company's in house agency Studio E   —  Zynga Starts Selling Sponsored Levels Created by In-House Agency  —  Clorox, Naked Juice Among First Marketers to Test In-Game Ad Format
Oct 8, 2015, 9:15 PMIn context
Alex Kantrowitz / AdAge:
Inside Google's secret anti-fraud team battling the bots that siphon billions of digital ad dollars   —  Inside Google's Secret War Against Ad Fraud  —  Cable News Wars Rage as New Players Join the Battle  —  In a conference room nine floors above London's St. Giles High Street …
May 19, 2015, 7:10 AMIn context

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