Techmeme

Results 1 - 10 of 50:

Tim Peterson / Marketing Land:
Facebook adds option for Messenger bots to provide persistent menu instead of text entry field, another move away from text-based conversations for chat bots   —  Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
Mar 4, 2017, 1:55 AMIn context
Tim Peterson / Marketing Land:
Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys   —  Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option.  —  In an effort to rebuild advertisers' trust following …
Feb 10, 2017, 12:35 PMIn context
Tim Peterson / Marketing Land:
Facebook discloses more engagement measurement errors; some of the faulty stats were used by The New York Times and BuzzFeed in their stories about fake news   —  Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.
Dec 9, 2016, 6:25 PMIn context
Tim Peterson / Marketing Land:
Facebook is shutting down Atlas ad server and will focus on Atlas measurement tools   —  Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.  —  Facebook's ad-tech strategy grows ever more insular.
Nov 20, 2016, 8:10 AMIn context
Tim Peterson / Marketing Land:
Facebook will let users save offers to new Offers tab, remind about those expiring, let brands use ad-targeting for offers, is working on unique redeem codes   —  Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
Aug 31, 2016, 8:30 AMIn context
Tim Peterson / Marketing Land:
Pinterest rolls out click-to-play, mobile-only video ads in the US and UK with no current plans to expand to desktop   —  Pinterest's click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.
Aug 17, 2016, 7:15 AMIn context
Tim Peterson / Marketing Land:
Instagram's direct-response ads challenged by the difficulty of attributing results and the app's artsy image   —  Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.
Aug 15, 2016, 1:55 PMIn context
Tim Peterson / Marketing Land:
Twitter announces general availability of Gnip's Audience API, will provide brands with anonymized demographic and interest data   —  Twitter is opening Gnip's Audience API so that any brand can access demographic and interest data about anyone who sees its tweets or visits its site.
Jul 12, 2016, 10:15 PMIn context
Tim Peterson / Marketing Land:
Facebook will let Page owners use the interactive Canvas ad format for Page posts   —  Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.  —  Facebook has a new weapon in its arsenal in the war for people's digital attentions.
Jun 20, 2016, 5:00 PMIn context
Tim Peterson / Marketing Land:
Facebook's video ads now available on third-party sites via Facebook Audience Network, and can now appear on both desktop and mobile   —  Facebook's Audience Network is chasing brand budgets with new video ads that mark its first foray onto the desktop web.  —  If an ad can run on Facebook …
May 16, 2016, 11:05 AMIn context

Sponsor Posts

Microsoft:
New IP licensing program to power digital transformation in connected cars  —  Toyota is first partner in Microsoft's new program to help car makers build better driving experiences.
Worldpay:
Download the Global Payments Report  —  Your ultimate guide to the world of payments.  Discover global market insights.  Calculate your potential sales uplift.  Access the site now.
Zoho:
A Starter's Guide on how to Optimize your Website and Rank Better in Google  —  In recent times, SEO has clearly become the byword in internet marketing.  Most websites now pay attention to their keywords …
eero:
What is mesh WiFi, exactly?  —  Learn the benefits of a true mesh WiFi network at home - and how eero's TrueMesh is different than others.