Techmeme

Results 1 - 10 of about 63:

Tim Peterson / Marketing Land:
Twitter launches new Video Website Card ad format that pairs an autoplay video with a website link, available now to all advertisers worldwide   —  Tapping the ad on mobile will load the brand's web page while continuing to play the video atop it.  —  Twitter's rolling out a way for advertisers …
Oct 17, 2017, 11:40 AMIn context
Tim Peterson / Marketing Land:
Facebook rolls out Custom Audience tool that lets advertisers target users who interacted with physical store, called a business office, more   —  Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.  —  Facebook is making it easier for brands …
Sep 21, 2017, 12:35 PMIn context
Tim Peterson / Marketing Land:
Pinterest opens up 5,000 interests supplied by its Taste Graph for advertiser targeting, says they are sourced by algorithms but vetted by human editors   —  Pinterest's expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
Sep 21, 2017, 10:40 AMIn context
Tim Peterson / Marketing Land:
Facebook starts offering in-stream-only video ad units that will play as users watch videos on Facebook   —  Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Aug 17, 2017, 11:45 AMIn context
Tim Peterson / Marketing Land:
Twitter is testing a subscription service that automatically promotes advertisers' profiles and up to first 10 tweets a day for $99 per month   —  For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
Jul 28, 2017, 12:46 PMIn context
Tim Peterson / Marketing Land:
Snapchat launches its Snap Publisher self-serve ad creation tool, which can convert horizontal videos and websites into vertical video ads   —  Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat's computer vision technology do the work.
Jul 17, 2017, 6:10 PMIn context
Tim Peterson / Marketing Land:
Facebook now lets all Audience Network publishers insert ads within the “Related Articles” section at the bottom of their Instant Articles   —  All publishers in Facebook's ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.
Jun 8, 2017, 4:30 PMIn context
Tim Peterson / Marketing Land:
Pinterest rolls out Promoted Video ads, muted by default, that play automatically in users' feeds, search results, and within Related Pins galleries   —  After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people's feeds and search results.
May 24, 2017, 12:55 PMIn context
Tim Peterson / Marketing Land:
Twitter lets you see which advertisers are targeting you, opt out from individual interest categories, and will remove support for Do Not Track on June 18   —  As it begins to store people's off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
May 17, 2017, 11:10 PMIn context
Tim Peterson / Marketing Land:
Facebook admits another ad measurement mistake, its tenth since September of 2016, refunds advertisers, saying the error affected just 0.04% of impressions   —  The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers' wallets.
May 16, 2017, 5:05 PMIn context

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