Techmeme

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Jack Marshall / Wall Street Journal:
Google Will Help Publishers Prepare for a Chrome Ad Blocker Coming Next Year   —  Internet giant describes tool as a ‘filter’ for ads that are bothersome to web users  —  Google has told publishers it will give them at least six months to prepare for a new ad-blocking tool the company …
Jun 1, 2017, 4:30 PMIn context
Jack Marshall / Wall Street Journal:
Facebook is testing a new product, Audience Direct, which it says helps publishers target ads with 90% accuracy; early partners include ESPN   —  ‘Audience Direct’ will streamline buying process that has been labor-intensive  —  Facebook FB -.11% is testing a new tool designed …
May 24, 2017, 10:50 AMIn context
Jack Marshall / Wall Street Journal:
Sources: Google plans to block ads in Chrome that give a bad user experience, considers blocking all ads on sites which have ads that don't meet standards   —  Filter could strip out ads that provide bad experiences for users  —  Alphabet Inc.'s Google is planning to introduce an ad-blocking feature …
Apr 19, 2017, 8:15 PMIn context
Jack Marshall / Wall Street Journal:
Many publishers say an AMP pageview generates half the revenue of a pageview on their full mobile website due to reliance on standardized banner ad units   —  Some publishers aren't generating as much ad revenue as they had hoped  —  Google is stepping up its efforts to serve speedy content …
Oct 30, 2016, 1:55 PMIn context
Wall Street Journal:
Facebook says it overestimated average video viewing time metric by 60%-80% for 2 years, according to information Publicis Media says it obtained from Facebook   —  Social network miscalculated the average time users spent watching videos on its platform  —  Big ad buyers and marketers …
Sep 22, 2016, 8:48 PMIn context
Jack Marshall / Wall Street Journal:
Eyeo, the company behind Adblock Plus, launches an ad exchange to help marketers display “acceptable ads” to users   —  Eyeo, the company behind the popular online ad blocking software Adblock Plus, said Tuesday it's launching an online advertising service to help marketers place …
Sep 13, 2016, 8:50 AMIn context
Jack Marshall / Wall Street Journal:
Facebook plans to limit ad placement for advertisers whose sites load too slowly or are not optimized for mobile   —  Social network will limit where and when ads appear if they point to slow-loading sites  —  Facebook wants advertisers to speed up their mobile websites and plans to limit …
Sep 1, 2016, 10:55 AMIn context
Jack Marshall / Wall Street Journal:
PitchBook: VCs invested $1.2B+ in marketing tech, compared to around $860M in ad tech firms in 2015, betting on a more predictable revenue model   —  The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key
Aug 27, 2016, 8:00 AMIn context
Jack Marshall / Wall Street Journal:
Brave Raises $4.5 Million to Fuel Growth of Ad-Blocking Browser   —  The company has raised $7 million in the last year  —  Brave Software announced Monday that it has raised $4.5 million to help grow its ad-blocking, privacy-centric web browser, which aims to nullify many of the ad targeting …
Aug 1, 2016, 11:55 AMIn context
Jack Marshall / Wall Street Journal:
Tech companies seek to address publishers' ad-blocking problem with tools to circumvent ad-blockers, like Admiral which recently raised $2.5M   —  Technology companies are selling software designed to counteract the effects of ad-blocking  —  As consumer adoption of online ad-blocking tools continues …
Jun 13, 2016, 8:55 PMIn context

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Vantiv:
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