Techmeme

Results 21 - 30 of about 245:

Ginny Marvin / Marketing Land:
Russian hackers use “Methbot” botnet to steal $3M-$5M video ad revenue per day from over 6K premium publishers in largest ad fraud uncovered to date   —  The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.
Dec 20, 2016, 11:05 AMIn context
Tim Peterson / Marketing Land:
Facebook discloses more engagement measurement errors; some of the faulty stats were used by The New York Times and BuzzFeed in their stories about fake news   —  Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.
Dec 9, 2016, 6:25 PMIn context
Tim Peterson / Marketing Land:
Facebook is shutting down Atlas ad server and will focus on Atlas measurement tools   —  Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.  —  Facebook's ad-tech strategy grows ever more insular.
Nov 20, 2016, 8:10 AMIn context
Ginny Marvin / Marketing Land:
Facebook says it overstated organic Page reach and time spent on Instant Articles due to bugs; firm will expand 3rd-party verification, form Measurement Council   —  Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
Nov 16, 2016, 9:35 AMIn context
Danny Sullivan / Marketing Land:
ProPublica's report on Facebook's “ethnic affinity” ad targeting explored the potential for abuse, but was misleading and failed to show actual abuse   —  “Ethnic Affinity” targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
Oct 28, 2016, 9:20 PMIn context
Danny Sullivan / Marketing Land:
Allo: much like Google Hangouts except it doesn't send or receive messages using a phone number, and will likely be unsuccessful in messaging wars   —  Yet another messaging app from Google with little reason to expect it to be a success.  —  Hey!  Google has a new messaging app out today called Allo.
Sep 21, 2016, 11:05 PMIn context
Ginny Marvin / Marketing Land:
Google Analytics App now offers Google Now-like automated insights   —  Insight cards automatically spotlight positive and negative performance trends for faster analysis.  —  The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google Now.
Sep 2, 2016, 9:15 PMIn context
Tim Peterson / Marketing Land:
Facebook will let users save offers to new Offers tab, remind about those expiring, let brands use ad-targeting for offers, is working on unique redeem codes   —  Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
Aug 31, 2016, 8:30 AMIn context
Tim Peterson / Marketing Land:
Pinterest rolls out click-to-play, mobile-only video ads in the US and UK with no current plans to expand to desktop   —  Pinterest's click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.
Aug 17, 2016, 7:15 AMIn context
Tim Peterson / Marketing Land:
Instagram's direct-response ads challenged by the difficulty of attributing results and the app's artsy image   —  Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.
Aug 15, 2016, 1:55 PMIn context

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