Techmeme
July 28, 2014, 5:10 AM

Top News

Liz Gannes / Re/code:
Apple to Buy Radio App Swell for $30 Million  —  Apple is close to buying the Pandora-for-talk-radio app Swell, according to multiple sources.  —  The deal is worth about $30 million, these sources say.  —  Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners.
Mike Isaac / New York Times:
Reddit, still unprofitable, looks to grow ad revenues without alienating users  —  Can Reddit Grow Up?  —  Since its founding nine years ago, Reddit has stuck to its own weird guns.  —  The site, where users find, share and talk about web links and photos, has been faithful to an antiquated design …
Will Oremus / Slate:
Facebook's privacy pivot: Mark Zuckerberg's plan to win back trust  —  Why Mark Zuckerberg is trying to win back users' trust.  —  Remember when Mark Zuckerberg didn't believe in privacy?  When he argued that it was “no longer a social norm”?  When Facebook employees wouldn't even use the word …
Ellen Huet / Forbes:
Snapchat stars begin making lucrative advertising deals to create “authentic” branded content  —  Snaps To Riches: The Rise Of Snapchat Celebrities  —  Shaun McBride takes no risks when drawing a Snapchat.  He takes screenshots instead, to protect his works in progress in case of calamity.
More: TIMETweets: @stevecheney
Robin Sloan / Medium:
Why Minecraft is a phenomenon: it requires its players to co-create it  —  The secret of Minecraft  —  And its challenge to the rest of us  —  It's almost inevitable: I encounter Minecraft somewhere online—it's easy to do, because there's a lot of Minecraft out there—and I end up convinced I'm doing the wrong thing with my life.
Builtvisible:
A history of the undersea cables that carry much of the world's international internet traffic  —  Messages in the Deep - The Remarkable Story of the Underwater Internet  —  In October of 1971, in the midst of the Cold War, the nuclear-powered submarine USS Halibut entered heavily guarded Russian waters in the Sea of Okhotsk.
Brian Krebs / Krebs on Security:
Behind “GoodGoogle”, a service for depleting your competitor's AdWord budget via click fraud  —  Service Drains Competitors' Online Ad Budget  —  The longer one lurks in the Internet underground, the more difficult it becomes to ignore the harsh reality that for nearly every …
More: PC MagazineTweets: @dtunkelang
Barb Darrow / Gigaom:
AWS in fight of its life as customers like Dropbox ponder hybrid clouds and Google pricing  —  AWS doesn't have the public cloud to itself anymore.  It faces two gigantic competitors trying to poach reference customers and growing adoption of hybrid cloud.  —  For many years Amazon Web Services was the only public cloud in town.
Darryl K. Taft / eWeek:
Watson's first consumer-facing use: advising military members on transition to civilian life  —  USAA Taps IBM's Watson as Military Veterans Advisor  —  For the first consumer-facing application of IBM's Watson cognitive computing technology, USAA, the insurance and financial services firm …

Sponsor Posts

Microsoft:
The Carlsberg Group goes ‘GloCal’ with Office 365  —  Denmark-based brewery finds the right balance between working together at a global level and allowing its many strong regional beer brands to flourish.
Amazon Web Services:
Amazon Mobile Analytics- 100M Free Events per Month!  —  Collect app usage data at scale.  Amazon Mobile Analytics delivers usage reports within 60 minutes of receiving data.  Start Free now on iOS, Android & Fire OS apps.
VMware:
How vCloud Hybrid Service is Different: 10 Cloud Capabilities on vCloud Hybrid Service that Don't Exist on AWS  —  With vCloud Hybrid Service (vCHS), we're firmly focused on solving enterprise customer cloud problems …
Zoho:
Customer service centered around customers, not software.  Now that's zen.  —  We all know that guy.  —  When he first burst on your social circle's scene, he was a refreshing change of pace.  He was cool.
Syncano:
6 Reasons Why We Love React.js  —  Our front-end team loves trying new things.  New frameworks, new build tools... anything that makes our work more efficient deserves my attention.
 

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