September 30, 2013, 9:05 AM

Top News

Stuart Elliott / New York Times:
Apple Passes Coca-Cola as Most Valuable Brand  —  Apple is the new most valuable brand in the world, according to a closely followed annual report.  —  The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group …
Zachary M. Seward / Quartz:
Twitter plans to make its IPO filing public this week  —  Twitter's IPO filing is ready, and the company intends to make it public this week, according to someone familiar with the plan.  The goal is for Twitter to begin trading, likely on the New York Stock Exchange, before Thanksgiving.
Evelyn M. Rusli / Digits:
Facebook Woos TV Networks With More Data  —  Facebook is laying down a new gauntlet in its battle with Twitter to dominate online conversation around television: more data for broadcasters.  —  This week, Facebook says it will begin sending weekly reports to America's four largest television networks …
MIT Technology Review:
How Google Converted Language Translation Into a Problem of Vector Space Mathematics  —  To translate one language into another, find the linear transformation that maps one to the other.  Simple, say a team of Google engineers  —  Computer science is changing the nature of the translation …
More: Motherboard and arxiv.orgTweets: @soundboy
Fred Wilson / A VC:
AngelList Syndicates will compete with other lead investors for deals, and many will fail  —  Leading vs Following  —  Hunter Walk has a good post up on the coming competition among angels with syndicates to get into deals.  Hunter observes: … What Hunter is getting at is the difference between leading and following.
Tom Warren / The Verge:
First Windows 8.1 ad features the return of the Start button  —  The removal of the Windows 8 Start button last year turned out to be a hot-button issue for users of Microsoft's latest operating system.  Following a range of feedback from customers, Microsoft is now preparing to release Windows 8.1 on October 18th with a Start button.
Artem Russakovskii / Android Police:
Gmail 4.6: Ads Are Coming To Gmail For Android, Unsent Messages Warning, And More  —  Now that the insane week of Google app updates has passed (gotta love those Rollout Wednesdays, right?), I've had some time to dig into the APKs and have found a number of interesting things in some of them.
Jay Yarow / Business Insider:
Why Ford CEO Alan Mulally Is A Good Choice To Run Microsoft (Despite His Lack Of High-Tech Chops)  —  Alan Mulally, Ford's CEO, has reportedly become the leading candidate to run Microsoft now that Steve Ballmer is retiring as CEO.  —  Mulally is a bit of a shock to some people because he has no connection to high-tech.
Chris Dixon:
Some thoughts on startup crowdfunding  —  Like a lot of people, I'm excited about crowdfunding, and specifically the crowdfunding of startups now that's it's legal in the US.  Based on my own experience investing in startups, here are some thoughts and issues that come to mind regarding startup crowdfunding.
Tweets: @bijan, @stevesi and @phil_hendrixThanks:@davetisch
Mike Isaac / AllThingsD:
Revolution Ventures Closes $200 Million Fund  —  Revolution Ventures, the venture capital arm of Revolution LLC, run by former AOL CEO Steve Case, has closed a new $200 million venture fund.  —  Led by Case and partners Tige Savage and David Golden, the group plans to take a targeted approach …
Ryan Taljonick / GamesRadar:
PC gaming's future is no longer tied to Microsoft  —  First there was SteamOS, a Linux-based operating system whose open design aims to spur innovation.  Then there were Steam Machines, a range of Valve-branded systems with SteamOS pre-installed that will provide a legitimate non-Windows alternative for PC gamers come 2014.
More: TechCrunch

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