February 4, 2013, 4:30 AM

Top News

Matt McGee / Marketing Land:
Oreo, Audi & Walgreens Newsjack Super Bowl “Blackout Bowl”  —  Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage that hit the Super Bowl early in the third quarter of today's game.  With the Ravens up by a score of 28-6, and a 49ers third-down play …
Chris Matyszczyk / CNET:
Amy Poehler tries to seduce Best Buy boys in Super Bowl  —  The “Parks and Recreation” star tries to make women feel so much more comfortable buying gadgets at Best Buy.  Naturally, sex is her method.  —  “Windows or Android?”  —  It seemed like an innocent enough question.
T.C. Sottek / The Verge:
BlackBerry chooses ‘swagger’ over substance for Super Bowl spot  —  BlackBerry has just unveiled its Super Bowl ad — arguably the company's first real mainstream debut for BlackBerry 10 following its launch event — but for some reason it's all about what its new Z10 handset “can't” do.
Sarah Perez / TechCrunch:
Apple Debuts New Vanity URLs For Developers During Super Bowl  —  Look!  Apple just released a new product during the Super Bowl.  Actually, it's a new product for App Store developers - short “” vanity URLs.  The domain made a grand public appearance at the end …
The Nordic region is becoming a hothouse of entrepreneurship  —  IN 2010 A GROUP of students at Aalto University, just outside Helsinki, embarked on the most constructive piece of student activism in the history of the genre.  They had been converted to the power of entrepreneurialism during …
Tom Simonite / MIT Technology Review:
Software Predicts Tomorrow's News by Analyzing Today's and Yesterday's  —  Prototype software can give early warnings of disease or violence outbreaks by spotting clues in news reports.  —  Why It Matters  —  A method of using online information to accurately predict the future could transform many industries.
More:, BGR and Neowin

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