Techmeme
October 23, 2012, 4:45 PM

Top News

Vlad Savov / The Verge:
Apple announces the 7.9-inch iPad for $329, shipping November 2nd  —  The iPad mini has just been revealed by Apple at its special event in San Jose.  Up on stage, Phil Schiller explains that this “isn't just a shrunken-down iPad, it's an entirely new design.”
Joshua Topolsky / The Verge:
Apple iPad mini hands-on  —  Here it is, Apple's new iPad mini.  As you can see, it's certainly smaller than the regular iPad, although at 7.9 inches it's not as small as you'd expect — compared to the Nexus 7, it's noticeably larger.  That said, it's still an incredibly thin and light design.
Matthew Panzarino / The Next Web:
Apple announces its 4th generation full-size iPad with A6X chip, LTE, HD FaceTime and Lightning connector  —  Apple today announced an updated version of its iPad to include its Lighting connector and an A6X chip.  It features 10 hours of battery life and an HD version of its front facing camera.
Matthew Panzarino / The Next Web:
iPad Mini: 16GB $329, 32GB $429, 64GB $529 pre-orders begin Oct 26th, WiFi models ship November 2nd  —  Today, Apple announced that its brand new iPad Mini will be available for pre-order beginning October 26th with WiFi models shipping November 2nd.  There will be LTE models available later on.
Apple:
All-New iMac Features Stunning Design, Brilliant Display & Faster Performance  —  Apple® today unveiled a completely new iMac® with a stunning design, brilliant display with reduced reflection, and faster processors.  * With third generation Intel quad-core processors …
Jon Fingas / Engadget:
Apple unveils next-generation iMac with slimmer design and Ivy Bridge, starting at $1,299  —  Who said Apple's event was all about the little things?  Apple just unveiled its first redesign to its iMac desktop in three years.  The new all-in-one makes the widely expected leap …
Dante D'Orazio / The Verge:
Michael Arrington / TechCrunch:
Paid Blogger  —  Hey.  —  My name is Michael Arrington.  For newer readers who don't know, I founded TechCrunch back in 2005.  —  Last year I was fired and began writing on Uncrunched.  —  Today AOL unfired me.  —  I am a venture capitalist and have all sorts of conflicts of interest.
Josh Constine / TechCrunch:
Zynga Just Shut Down Boston Office, Laid Off 100+ Employees From The Ville And Bingo Teams In Austin  —  Possibly trying to hide the grim news by announcing it during Apple's event, we've just independently confirmed that Zynga has shut down its Boston office and laid off 2/3s of the employees …
Brandon LeBlanc / The Windows Blog:
Windows 8 Advertising Campaign Goes Global  —  As we enter the final countdown to the global launch of Windows 8, today marks the global unveiling of the Windows 8 advertising campaign going live in 42 countries.  With the reimagining of the Windows product experience—marketing is breaking from the past as well.
Ken Yeung / The Next Web:
Apple's iBooks Author adds templates and fonts, as 2.5K US classrooms use iBooks in school  —  Today at its event in San Jose, Apple has released an update to its iBooks Author app, bringing in new portrait templates, the ability to use your own fonts, multitouch widgets and more.

Sponsor Posts

Microsoft:
Changing the world, 1 billion sensors at a time  —  What would you do if you had a billion sensors?  Design students around the world tackled that question at Design Expo.  Take a look at some of the fascinating projects …
Freshdesk:
How to not sound like a robot in your email notifications?  —  Your notifications don't have to be just notifications.  They can be another opportunity to charm your customers and to keep them hooked.  Learn how.
VMware:
Why Your Organization Needs a Cloud-Based Disaster Recovery Plan  —  Businesses know they need to back up their data, their workloads and their applications in the event that disaster strikes.
Zoho:
Get Instant HR Alerts and Live Feeds with Zoho People.  —  Jack, an executive, applies for a travel approval through his company's HR portal.  His manager misses the request amongst other important emails.
Pure Storage:
2014: Pure, EMC, HP, and Violin all Up Their Games  —  The past few months have seen bold announcements from EMC, HP, Violin, and of course Pure Storage, the net result of which is that the market has changed and moved forward appreciably.
 

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