Techmeme
October 15, 2012, 8:35 AM

Top News

Ryan Lawler / TechCrunch:
Microsoft To Compete Against Spotify With Xbox Music, Available Soon On Xbox, Windows 8, And Windows Phone Devices  —  Microsoft will soon become the next player to enter the streaming music business, with a service that will see it competing against the likes of Spotify and Rdio.
Ingrid Lunden / TechCrunch:
Softbank Confirms It Is Buying 70% Of Sprint For $20.1B  —  Softbank has confirmed the news that it is buying Sprint, the third-largest wireless carrier in the U.S., for $20.1 billion (¥1.571 trillion).  The announcement comes just ahead of Sprint holding a conference call to also announce the news.
Larry Dignan / ZDNet:
Softbank as Sprint's savior: What $20.1 billion does, doesn't do  —  Summary: Sprint can definitely use the cash infusion from Softbank to complete its 4G LTE rollout and better compete in the U.S. However, Sprint will still be squeezed from above by AT&T and Verizon and below by T-Mobile.
Charles Arthur / Guardian:
Google ‘to be told to unravel privacy policy’  —  French data protection commissioner's ruling that web giant must separate user data could have global impact, say sources  —  Google will be told on Tuesday to unravel the controversial changes introduced in March to its European privacy policy, legal sources have told the Guardian.
Leena Rao / TechCrunch:
Kleiner Perkins On The Past, Present And Future  —  Forty years ago, Eugene Kleiner and Tom Perkins set out to disrupt the then nascent venture capital industry.  Kleiner, who was one of the founders of Fairchild Semiconductor, and Perkins, who was a member of Hewlett-Packard's early computer …
Thanks:@leenarao
Brad Sams / Neowin:
Windows 8 campaign kicks off with first official television commercial  —  Microsoft has just released its first official Windows 8 commercial that highlights the upcoming release of Windows 8.  The advert, which you can see above, first ran at about 12:50 PM EST.
Natasha Singer / New York Times:
Do-Not-Track Movement Is Drawing Advertisers' Fire  —  THE campaign to defang the “Do Not Track” movement began late last month.  —  Do Not Track mechanisms are features on browsers — like Mozilla's Firefox — that give consumers the option of sending out digital signals asking companies …
Tweets: @stkonrath and @dangillmor

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Zoho:
Boost your holiday sales with these 5 email marketing tips  —  For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness.  With the annual sales spike quickly …
Igloo:
All the coding ladies  —  Much has been said about women in technology this week as a result of Barbie once again, letting down the female population (or more appropriately, humankind as a whole) …
 

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Mike Butcher / TechCrunch: