Techmeme
October 1, 2012, 1:00 PM

Top News

David Talbot / Technology Review:
Hey, Apple: Mapping Takes More Work than You Think  —  Apple's apology suggests it may underestimate how much effort is needed to build a great map app.  —  In response to scathing criticism over its new Maps app for mobile devices, Apple CEO Tim Cook last week apologized and admitted that the company …
Alexei Oreskovic / Reuters:
Facebook's new pitch to brand advertisers: forget about clicks  —  (Reuters) - Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that “clicks,” the current metric of choice, tell only half the story.
Julie Bort / Business Insider:
Larry Ellison Just Took On Amazon With A New Cloud Service  —  Larry Ellison just announced that Oracle was launching a brand new cloud computing service.  —  Oracle will now be offering “infrastructure as a service” as the industry calls it, or “hardware as a service” as Ellison dubbed it tonight.
Seth Weintraub / 9to5Mac:
Verizon iPhone 5 update eliminates carrier data usage while connected to a Wifi Network  —  An update is going to Verizon iPhone 5 owners this evening that resolves an issue where, under certain circumstances, the iPhone 5 may use Verizon cellular data while connected to a Wi-Fi network.
Matthew Panzarino / The Next Web:
Ex-Apple CEO John Sculley tells the story of ARM and Newton at the start of Apple as a mobile giant  —  One of Apple's first forays into the arena that we think of today as ‘mobile’ computing was the Newton MessagePad.  As a pocketable, hand-sized device that was meant to be a a personal organizer …
Brian Womack / Bloomberg:
Google Passes Microsoft's Market Value as PC Loses to Web  —  Google Inc. (GOOG) has surpassed Microsoft Corp. (MSFT) to become the world's second-largest technology company, in another sign of the expanding ability of the Internet to facilitate computing tasks once completed on desktop machines.
Dana Wollman / Engadget:
HP announces the ElitePad 900, a business-friendly Windows 8 tablet arriving in January  —  Remember those hazy days of summer when HP ran an ad during the Olympics, slipped in a a shot of an unannounced tablet and thought we wouldn't notice?  (P'shaw!)  Well, you can finally lay your speculation …
Mary Jo Foley / ZDNet:
New, touch-optimized MSN portal to showcase Windows 8, IE 10 this fall  —  Summary: Microsoft will launch a revamped MSN portal on October 26, the day Windows 8 and Windows RT PCs and tablets go on sale.  Here's what to expect.  —  Microsoft plans to make a touch-optimized version …
Claire Cain Miller / NYT Bits:
Square Acquires a New York Design Firm  —  Tech companies, in a high-stakes competition for engineers, are also chasing another highly prized kind of employee: designers.  —  Square, the popular mobile payments company, has proved just how important designers are by making a surprising acquisition.
Chris Welch / The Verge:
AT&T announces Sony Xperia TL with 4.6-inch 720p display, 13-megapixel camera, Android 4.0  —  We had a feeling that AT&T would be one of Sony's carrier partners for the new flagship Xperia T, and now it's official.  AT&T today announced that it plans to carry the high-end Xperia …
Agence France Presse:
Iran unblocks access to Gmail  —  TEHRAN — Iran on Monday removed online blocks on Gmail but a government Internet filtering committee official said other, additional censorship was being prepared against YouTube, according to reports.  —  Internet users in Iran found themselves able …
Nicholas Carlson / Business Insider:
Marissa Mayer Had A Baby Boy!  —  Yahoo CEO Marissa Mayer had a baby boy last night, her husband Zachary Bogue just tweeted.  —  “Baby boy Bogue born last night.  Mom (@marissamayer) and baby are doing great—we couldn't be more excited!”  —  Mayer joined Yahoo two months ago.
Dana Wollman / Engadget:
FreedomPop's pay-as-you-go data service launches in beta, offering 500MB of free WiMAX per month  —  It was almost a year ago that we first heard about FreedomPop, a startup built on the manifesto that every American (yes, you) should have access to free wireless broadband.
Mary Jo Foley / ZDNet:
Microsoft takes the wraps off TypeScript, a superset of JavaScript  —  Summary: Microsoft is launching a preview of a new programming language known as TypeScript, which aims to make JavaScript development scale beyond the client.  —  As of today, we now know more about the formerly secret …
Robin Wauters / The Next Web:
Netflix brings the “Just for Kids” user interface to the iPad, Android tablet support forthcoming  —  Video streaming giant Netflix today announced that it is bringing its “Just for Kids” viewing experience to the two latest versions of the iPad, with support for the original iPad and Android tablets coming ‘later this year’.

Sponsor Posts

Microsoft:
Microsoft's machine learning accelerator kicks off batch 3  —  Meet 10 innovative startups transforming the future with machine learning technologies.
iQ by Intel:
LARPing for Social Good: The Power of Live Action Role Play  —  Fantasy entertainment once considered only for children has evolved into a social tool for diversity.  LARPing inspires empathy and understanding for gender identity and oppression issues.
Zoho:
Essential funnels to analyze your sales and marketing data  —  In our previous posts on sales analytics (Sales Pipeline Optimization through Stage History Analysis & The Essential Sales Analytics Reports …
Worldpay:
Converting free-to-paid  —  Through a survey of 7000 digital consumers globally, find out what prompts free users to convert to paying customers.
Igloo:
How one company increased corporate news consumption by 1400% with Igloo  —  An interview with Ethan Deas, community manager at in-home senior care service provider, Home Instead.
 

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