July 28, 2012, 2:45 PM

Top News

New York Times:
Apple Officials Said to Consider Stake in Twitter  —  Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.  —  While Apple has been hugely successful …
Jay Yarow / Business Insider:
You Have To Read This Blistering Response From Microsoft's PR Boss On Its ‘Lost Decade’  —  We missed this when it was first posted, but it's so good, we have to post it here.  —  Vanity Fair had a big expose on Microsoft in its August issue about the company's “Lost Decade.”
Mark Gurman / 9to5Mac:
Apple airs ad about the Genius Bar during Olympic Games opening ceremonies  —  During the opening ceremonies for this year's Olympic Games in London, Apple aired a new television ad.  The new ad is strikingly different than any other Apple ad that we've seen air before.
Elinor Mills / CNET:
NSA director finally greets Defcon hackers  —  National Security Agency Director Gen. Keith Alexander calls Defcon the “world's best cybersecurity community” and asks for their help.  —  Follow @elinormills  —  Pre-teen hacker CyFi gets congratulated by National Security Agency Director …
Bryan Bishop / The Verge:
NBC insults viewer intelligence, says Olympic Opening Ceremony is too ‘complex’ for online audience  —  The 2012 Summer Olympics have finally kicked off, and while NBC has been boasting about the digital options it's offering US sports fans, the broadcaster offered no live streaming of the opening ceremonies …
Amazon Says LivingSocial Loss Narrowed To $93 Million  — Inc. (AMZN), a backer of LivingSocial Inc., said the daily-deal startup narrowed its loss in the second quarter after revenue more than doubled.  —  LivingSocial, the main competitor to Groupon Inc. (GRPN) …
Wall Street Journal:
Apple, Google Line Up to Bid for Kodak's Patents  —  Battle lines are forming in Eastman Kodak Co.'s patent sale ahead of Monday's initial bid deadline.  —  At least two groups are expected to bid on Kodak's trove of 1,100 patents, with a bevy of technology and patent heavyweights picking sides …
Timothy B. Lee / Ars Technica:
Government: we can freeze Mega assets even if case is dismissed  —  The United States government said today that even if the indictment of the Megaupload corporation is dismissed, it can continue its indefinite freeze on the corporation's assets while it awaits the extradition of founder Kim Dotcom and his associates.
More: Techdirt and Wired
Drew Olanoff / The Next Web:
Bitly is working on an “Internet attention ranking engine” called Realtime  —  Bitly, the company that basically ushered the world into short links on sites like Twitter, is playing around with a new service, launching it under its “Bitly Labs” umbrella.  —  It's called Realtime, and is available at

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