Techmeme
June 10, 2012, 11:35 PM

Top News

Zee / The Next Web:
Twitter just aired its first ever TV commercial promoting its brand new hashtag pages [Videos]  —  Twitter aired its first ever TV commercial today during the 2012 Pocono 400 Nascar race.  The ad features driver Brad Keselowski, who finished in a disappointing 24th place, using his phone to share his point of view with the world.
Danny Sullivan / Search Engine Land:
A Letter To The FTC Regarding Search Engine Disclosure Compliance  —  In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings.  It's become clear to me over the past two weeks that the search engine industry …
Arnold Kim / MacRumors:
A Bit of History Behind the Mac OS X on Intel Project “Marklar”  —  Apple's announcement to move their Macs from PowerPC to Intel processors in 2005 was a huge surprise at the time.  Serious reports about the plan hit the web only two days before the official announcement at WWDC 2005.
More: parislemon, TUAW, Quora and QuoraTweets: @danieldamrill
Jean-Louis Gassée / Monday Note:
Mobile Advertising: The $20B Opportunity Mirage  —  There are a lot of questions left to be answered about Facebook's IPO fiasco, but one thing we know is this: As consumers shift their use of Facebook from PCs to smartphones, investors worry about lower mobile advertising revenues.
Nick Bilton / Bits:
Former Card Counter's New Start-Up Helps Measure Productivity  —  In Silicon Valley, there's a theory called the “10x engineer,” which holds that the best engineer at a company is 10 times more productive than the average engineer.  —  Jeff Ma is an entrepreneur and a member …
More: VentureBeatThanks:@tenxer
David Lazarus / Los Angeles Times:
Microsoft ending consumers' ability to file class-action suits  —  Microsoft, maker of the dominant Windows computer operating system and the Xbox game console, is changing many of its customer contracts to prohibit class-action lawsuits.  —  Microsoft's Windows operating system accounts for about 84% of the personal computer market.
Matt Rosoff / Business Insider:
Here's What Google Will Lose When Apple Wipes Google Maps From The iPhone  —  This is a news note from Business Insider Intelligence, a new research and analysis service focused on the mobile and Internet businesses.  Sign up for a free trial here.  —  Reports say that Apple is planning …
More: FM Signal and Ole BegemannTweets: @lukew
Chris Davies / SlashGear:
LinkedIn: New security enhancements in pipeline  —  LinkedIn has promised new security features above and beyond a switch to salting users' passwords, as it continues to recover from the hack which saw 6.5m encrypted credentials leak from the site.  “We continue to execute on our security roadmap …
Michael Oliveira / The Globe and Mail:
How Facebook and Google manage users who hate every redesign  —  Jon Wiley, the lead designer behind Google's home page, is used to taking heat any time he fiddles with the search giant's iconic stark-white design - no matter how small the change may be.  Early on in his tenure …
Tweets: @jamesbarnesesq and @aknechtThanks:@michaeloliveira
Geoff Gasior / The Tech Report:
Intel's 4-inch Next Unit of Computing to cost $400  —  Computex — Intel's got next... The Next Unit of Computing, that is.  While making our way through the madness at the Computex trade show in Taipei, Taiwan, we stopped by Intel's booth to check out the company's new small-form-factor PC.
Owen Thomas / Business Insider:
Twitter Flies The Nest And Moves Into Its New 1355 Market Street Headquarters  —  After two and a half years, Twitter has moved out of its old office at 795 Folsom Street in San Francisco's SoMa neighborhood.  —  Employees filled their streams with tweets about the move on Friday.

Sponsor Posts

Channel 9:
Inside NuGet for C++  —  NuGet support for C++ projects in Visual Studio has arrived in NuGet 2.5!  It's been around for about a month now so we figured we'd go talk to one of the developers who helped make it happen, Garrett Serack.
Cloud Foundry:
Static.com Adds Hadoop Support for Cloud Foundry  —  In this guest post, Jake Farrell, CTO for Static.com, explains how the major shift in the hosting industry towards platforms for high developer productivity …
Rackspace Blog:
An Army Is Forming To Battle Patent Trolls  —  For the past several months, we've exposed the flaws in the patent system and how they're being exploited by opportunistic patent trolls looking to extort a quick buck …
Hortonworks » Blog:
Hadoop, Hadoop, Hurrah!  HDP for Windows is Now GA!  —  Today we are very excited to announce that Hortonworks Data Platform for Windows (HDP for Windows) is now generally available and ready to support the most demanding production workloads.
Unison's blog:
“Yammer sucks”  —  Not to be mean to Yammer, or anything — it's a very good tool for some use cases — but that's what a customer told me recently (and others feel the same way).
 

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T.C. Sottek / The Verge:

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Jonathan S. Geller / BGR: