Techmeme: Apple's iPhone TV Ads: The Complete Campaign (Tim Nudd/Adweek)

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February 24, 2012, 10:40 AM

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MG Siegler / TechCrunch:

Apple Acquires Chomp; App Store Search And Discovery To Be Completely Revamped — With the countdown underway to 25 billion total app downloads, there's no disputing the success of Apple's App Store. We live in a world of hyperbole, but Apple's entry into this space really has changed the entire mobile world.

Bloomberg:

Apple Is Said to Pay About $50 Million for Search Startup Chomp — Feb. 24 (Bloomberg) — Apple Inc., the world's most valuable company, acquired San Francisco-based Chomp Inc., which helps users sort through the widening array of software applications for mobile devices.

More: The Apple Core Blog, Chip Chick, FierceMobileContent, Mobile Entertainment, Inside Mobile Apps, Betabeat and Bloomberg

@markgurman:

Chomp team already working at Apple. CEO Keighran joins iTunes Marketing, CTO Edwards now a Senior iTunes Engineer. http://9to5mac.com/...

More: The Register and 9to5Mac

Rene Ritchie / iMore:

Apple getting ready to ditch the traditional iPhone, iPad, and iPod dock connector — An updated “micro dock” would make room for bigger batteries, 4G radios, and other components far more important to the iPhone and iPad in a PC free world. — We've heard that Apple is getting ready …

More: Washington Post, Hardware 2.0 Blog, Business Insider, Gotta Be Mobile, Techland, Electronista, Softpedia News, iLounge, I4U News, Telegraph, SlashGear, everythingiCafe, PhoneArena, VentureBeat, 9to5Mac, MacRumors, The Next Web and PalmAddicts. Tweets: @dannysullivan

Vlad Savov / The Verge:

Google to sell stake in Clearwire for $47m, a tenth of the price it originally paid — Google has filed documents with the SEC today in preparation for the sale of its entire stake in the troubled Clearwire Corporation. Having spent $500 million to acquire a 6.5 percent share back in 2008 …

More: CNET, TechCrunch, The Tech Trade, DSLreports, StreetInsider.com, SlashGear, Bloomberg, WebProNews, The Next Web and MobileBurn.com

Mary Jo Foley / ZDNet:

Microsoft Office 15 apps to include ‘touch mode’ — Summary: The coming Office 15 client apps all seem to be getting a new ‘touch mode’ button that will enable them to work better on touch-centric devices. — It looks like Office 15 client apps are going to get more touchy …

More: The Verge and Softpedia News

Neil Hughes / AppleInsider:

Apple wants to reinvent keyboards, making them even thinner — Apple could make its notebook computers and keyboard accessories even thinner and lighter with a brand new take on the classic input method. — Apple's interest in reinventing the keyboard was revealed in a new patent application discovered this week by AppleInsider.

More: Gizmodo, freepatentsonline.com, TUAW, The TechBlock, Business Insider, VG247, MacNN, TechCrunch, Wired, Technically Personal!, Macgasm and SlashGear

Peter / The Mac Security Blog:

Flashback Mac Trojan Horse Infections Increasing with New Variant — We recently reported about a new variant of the Flashback Trojan horse which is using novel techniques to infect Macs. Since then, we have discovered a number of samples of this latest variant, Flashback.G …

More: The Register, 9to5Mac, Dennis Fisher, Ars Technica, Zero Day Blog, Apple Bitch and Computerworld

Timothy B. Lee / Ars Technica:

Feature: If Android is a “stolen product,” then so was the iPhone — According to his official biographer, Steve Jobs went ballistic in January 2010 when he saw HTC's newest Android phones. “I want you to stop using our ideas in Android,” Jobs reportedly told Eric Schmidt, then Google's CEO.

Tim Nudd / Adweek:

Apple's iPhone TV Ads: The Complete Campaign — Apple's “Get a Mac” campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was simply the best TV ad campaign of the last decade, and the best advertising comedy series ever.

More: Gotta Be Mobile, Redmond Pie, The Verge, PhoneArena, Computerworld, App Advice, TUAW, MacStories, iPhone in Canada Blog and The Loop

Jason Kincaid / TechCrunch:

Dropbox Can Now Automatically Sync Your Android Photos (And It Has More Up Its Sleeve) — Last year, Dropbox raised a whopping $250 million funding round at a valuation in the ballpark of $4 billion. The raise had been rumored for months so it didn't come as a huge surprise, but it still raised plenty of eyebrows.

More: 9to5Google, The Dropbox Blog, Softpedia News, abovethecrowd.com, The Verge, Gizmodo, Technically Personal!, AndroidOS.in, Reuters and Electronista

Connie Guglielmo / Forbes:

Apple Readying ‘Products That Will Blow Your Mind’ — Apple's Tim Cook, addressing shareholders for the first time since he took over as CEO from Steve Jobs in August, said today the company will introduce mind-blowing products this year. — “You can be assured we are working as hard …

More: Bloomberg, Shiny Objects, BetaNews, I4U News, CNBC.com Links List Headlines, PhoneArena, Forbes, BGR, Marketing Land and AllThingsD

Zach Epstein / BGR:

Throttling unlimited data plans is pointless, study finds — AT&T's questionable policy with regard to unlimited smartphone data plan holders recently found its way back into the limelight following a new wave of subscriber complaints. The nation's No.2 carrier no longer offers …

More: everythingiCafe, SlashGear, Bits, PhoneArena and Gizmodo

Sebastian Anthony / ExtremeTech:

Mozilla partners up with LG to combat Apple and Google with its own device — At Mobile World Congress, which begins in three days, Mozilla will finally take the wraps off the Mozilla Marketplace and allow developers to submit their open web technology (HTML5, JavaScript, CSS) apps.

More: Electronista, SlashGear, Engadget, T3 News and Inquirer

Liz Gannes / AllThingsD:

Votizen Gets a Celebrity Round of Funding to Connect Social Media and Politics — American politics in the age of the Super PAC is all about money. But meanwhile over on the Internet, connecting and mobilizing networks of people is easier than ever. — (See: the SOPA and PIPA online protests …

More: CNET, Wall Street Journal, TechCrunch and Anil Dash

Tweets: @votizen and @hunterwalk

Erick Schonfeld / TechCrunch:

Pseudonymous Mobile Messaging App Vibe Acquired By Betaworks — Back during the heyday of #OccupyWallStreet in New York City (before winter dispersed most of the protestors there), an iPhone app called Vibe became popular among that community. It allows people to post messages, photos …

More: Betabeat

Emily Dreyfuss / CNET:

The challenge of wooing Generation C — As Nielsen coins a new term to describe young adults ages 18-34, a group it considers bound together by a digitally connected lifestyle, one Gen C'er has some advice for advertisers. — The C in “Generation C,” not surprisingly, stands for connected.

More: Nielsen Wire. Tweets: @grg

Vlad Savov / The Verge:

iCloud and MobileMe push email disabled on iOS devices in Germany due to Motorola lawsuit — Following a German court ruling earlier this month that deemed Apple's email sync services were in breach of a Motorola patent, the Cupertino company has decided to disable the offending functionality on iOS devices in the country.

Joshua L. Weinstein / The Wrap:

MPAA's Chris Dodd Extends SOPA Olive Branch to Silicon Valley — MPAA Chief Chris Dodd made a peace overture to Silicon Valley Wednesday, telling an audience that “Hollywood is pro-technology and pro-Internet.” — But he also made clear the legislative battle against piracy wasn't over …

Tweets: @kevinmarks

Kim-Mai Cutler / Inside Mobile Apps:

Chinese developer Hoolai on how half its iOS revenue got eaten by virtual currency scams last fall — After bringing its hit social game Three Kingdoms to the iPhone last fall, everything was looking up for Beijing-based developer Hoolai. The game had climbed to the top of the grossing charts in China …

Maureen Tkacik / The Great Debate:

The Book of Jobs — Steve Jobs smelled so foul that none of his co-workers at Atari in the seventies would work with him. Entreating him to shower was usually futile; he'd inevitably claim that his strict vegan diet had rid him of body odor, thus absolving him of the need for standard hygiene habits.

More: PhoneArena

Jennifer Van Grove / VentureBeat:

Facebook behind budget on Q1 ad revenue, sources say — Facebook's newest advertising product, expected to be unveiled on Feb. 29, leaked to the web yesterday. The ads themselves would appear to be a natural evolution of the company's primary money-making business, but perhaps there's …

More: ReadWriteWeb, PrivCo, eMarketer and Marketing Land

Dan Primack / Fortune:

Tech media misconceptions — Journalism is rife with conflict. Get over it. — The tech media wars continued yesterday, with LA Times columnist Michael Hiltzik basically accusing certain tech bloggers of being “influence peddlers.” — The whole issue has become fairly tired …

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