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9:30 PM ET, April 4, 2006

Techmeme

 Top Items: 
Julie Bosman / New York Times:
Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly  —  At first glance, the video looks like a typical 30-second car commercial: a shiny sport utility vehicle careers down a country road lined with sunflower fields, jaunty music playing in the background.
RELATED ITEMS:
Christopher Carfi / The Social Customer Manifesto:
Chevy Careens Out Of Control (Or Do They?) …
Discussion: B.L. Ochman's weblog
Jackie Huba / Church of the Customer Blog:
Why Chevy Tahoe campaign was doomed before it launched
Discussion: Between the Lines
CNN:
How I Work: Bill Gates  —  Not much of a paper chase for Microsoft's chairman, who uses a range of digital tools to do business.  —  NEW YORK (FORTUNE) - It's pretty incredible to look back 30 years to when Microsoft (Research) was starting and realize how work has been transformed.
Leslie Walker / Washington Post:
New Trends In Online Traffic  —  Visits to Sites for Blogging, Local Information and Social Networks Drive Web Growth  —  While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.
Ryan Naraine / eWEEK.com:
Microsoft Says Recovery from Malware Becoming Impossible  —  LAKE BUENA VISTA, Fla.—In a rare discussion on the severity of the Windows malware scourge, a Microsoft security official said businesses should consider investing in an automated process to wipe hard drives and reinstall operating systems …
Eliot Van Buskirk / Wired News:
Reasons to Love Open-Source DRM  —  I acknowledge that the title of this column is strange.  Aside from the fact that most savvy music listeners (justifiably) hate DRM, the very idea of using open-source software to enforce digital rights management runs counter to everything commonly assumed …
Discussion: Smart Mobs, TeleRead and Voidstar
Shimon Sandler:
Google Real Estate - beta Launched  —  Thanks to my friend Avi from Promediacorp who alerted me to this immediately.  —  Google has silently released: Google Real Estate.  I don't know if that is the official name, but that's what I'm calling it until I hear otherwise.
Tristan Louis / The TNL.net weblog:
Microsoft Does Linux  —  I had to check the date on the article when I saw the announcement that Microsoft was going to provide some level of support for Linux.  However, this is not an April Fool's Day joke; it's the real thing and has serious implications.
Discussion: microsoft.com
RELATED ITEMS:
jkOnTheRun:
TabletKiosk eo UMPC evaluation underway!  —  The good folks at TabletKiosk have let me borrow one of their prototype eo UMPCs for a few days and I will be offering my observations about the device.  Here's a couple of quick photos of the unit which will have to do until I have spent a little more time with the eo:
Discussion: Kevin 2.0
Erick Schonfeld / B2Day:
NYtimes.com Redesign—Don't Mess With A Good Thing  —  I was travelling yesterday when the NYTimes.com launched its new home page, so I only really saw it this morning when I booted up my computer.  And my first reaction was "Ugh!"  There are so many more obstacles now in the way of getting to the information that I want.
Nick Wingfield / Wall Street Journal:
Mac's Moment?  —  Apple has its best chance in years to make a dent in the business market  —  Japan's Aozora Bank Ltd. is planning to do something once unheard of in the business world: switch nearly all of its 2,300 desktop personal computers to Apple Computer Inc.'s Macintosh computers.
This is Powazek:
Death to User-Generated Content  —  Can I make a suggestion?  Let's all stop using the phrase "user-generated content."  I'm serious.  It's a despicable, terrible term.  Let's deconstruct it.  —  User: One who uses.  Like, you know, a junkie.  —  Generated: Like a generator, engine.
Discussion: Jeremy Zawodny's blog
Julia Angwin / Wall Street Journal:
Web Ads Appear On Racy Sites Despite Checks  —  Last month, Verizon Communications Inc. was surprised to find one of its Internet ads on a MySpace.com page with photos of scantily clad women.  Walt Disney Co. was unaware that its ad was next to an article about male sexual performance on About.com.
Ben Edelman:
The Spyware - Click-Fraud Connection — and Yahoo's Role Revisited  —  In August 2005, I posted half a dozen examples of what I call "syndication fraud" — Yahoo placing advertisers' ads into spyware programs, and charging advertisers for resulting clicks.  But Yahoo's spyware problems extend beyond mere syndication fraud.
Inquirer:
Lucent takes legal action against Microsoft over Xbox 360  —  Patent place, again  —  NETWORKING GIANT Lucent is suing Microsoft alleging it breaches a patent it holds.  —  The patent, 5,227,878, was issued to Lucent on July 13th 1993 and called "Adaptive Coding and Decoding of Frames and Fields of Video".
Discussion: Xbox 360 Fanboy
Bloomberg:
Microsoft Wins Biggest Phone-Software Order, Rivals BlackBerry  —  April 4 (Bloomberg) — Microsoft Corp. won its biggest-ever contract for mobile-phone software, an order from the U.S. Census Bureau that covers 500,000 handsets.  —  Microsoft, the world's biggest software maker …
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 Techmeme Sponsor Posts: 
Microsoft BizSpark:
Startup of the Day - The Real Estate Network  —  The BizSpark startup of the day is The Real Estate Network, based in Romania.  They provide business networking and specialized tools for real estate professionals.
MIX Online:
Gestalt Grows Up  —  Last week, we discussed the fact that Microsoft invests heavily in both HTML5 and Silverlight, two technologies that other companies would have you believe are mortally opposed.
Adobe AIR Team Blog:
Adobe AIR 2 Beta Now Available!  —  Today we are very excited to announce the availability of the Adobe AIR 2 beta (runtime and SDK) for Windows, Mac and Linux.  At Adobe MAX, we provided you with a preview …
Intel Software Network Blogs:
Developers, here's your chance to win a netbook!  —  What do you have planned over the holiday break next month?  In your free time, how about coding a small app and then entering it for a chance to win a netbook?
Google Mobile Blog:
New Google News for mobile  —  At Google, we are committed to giving you a consistent user experience across products and devices, and we really value the feedback you've given us about Google News for mobile.
LeWeb's blog:
STARTUP COMPETITION - Selected companies and judges  —  As in the past, the LeWeb start-up competition provides a platform for Europe's hot new start-ups to present their business and technology …
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 More Items: 
Red Herring:
Spam's New Target: VoIP
Michael Arrington / TechCrunch:
CNET rolls out "College Live" at Webshots
Kathleen Craig / Wired News:
Micropayments Drive Asian Games
Windley / Phil Windley's Technometria:
At the IT Conversations Helm  —  Doug Kaye has asked …
Dan Farber / Between the Lines:
Software 2006: The shifting landscape
Barry Schwartz / Search Engine Watch Blog:
AdWords Adds Position Preference Feature; Opt-Out For Positions You Don't Like
newscientisttech.com:
Smart glasses switch focus in an instant
Discussion: Gizmodo
Maya Roney / Forbes:
Google Music Store Would Provide New Revenue Stream
 Earlier Items: 
John Battelle / John Battelle's Searchblog:
THE LAST NAME TEST  —  Folks who have a blog blessed with lots …
Techworld.com:
SPONSORED LINKS  —  Get the powerful package of Dell PowerEdge …
Jtreem / Inside the Cubicle:
The difference between Employee and Corporate blogs
Nat / O'Reilly Radar:
Raise an ALE to Google Maps API v2
John Markoff / New York Times:
I.B.M. to Work With Start-Up on Chip That Uses Less Power
Tony Smith / The Register:
Fujitsu exhibits fold-out keyboard UMPC
Craig Ellison / PC Magazine:
Navman Unveils GPS/Camera Combo
Candace Lombardi / CNET News.com:
Borders to sell Sony digital reading device