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7:35 PM ET, April 4, 2006


 Top Items: 
Julie Bosman / New York Times:
Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly  —  At first glance, the video looks like a typical 30-second car commercial: a shiny sport utility vehicle careers down a country road lined with sunflower fields, jaunty music playing in the background.
Christopher Carfi / The Social Customer Manifesto:
Chevy Careens Out Of Control (Or Do They?) …
Discussion: B.L. Ochman's weblog
Jackie Huba / Church of the Customer Blog:
Why Chevy Tahoe campaign was doomed before it launched
Discussion: Between the Lines
Eliot Van Buskirk / Wired News:
Reasons to Love Open-Source DRM  —  I acknowledge that the title of this column is strange.  Aside from the fact that most savvy music listeners (justifiably) hate DRM, the very idea of using open-source software to enforce digital rights management runs counter to everything commonly assumed …
Discussion: Smart Mobs, Voidstar and TeleRead
How I Work: Bill Gates  —  Not much of a paper chase for Microsoft's chairman, who uses a range of digital tools to do business.  —  NEW YORK (FORTUNE) - It's pretty incredible to look back 30 years to when Microsoft (Research) was starting and realize how work has been transformed.
Ryan Naraine /
Microsoft Says Recovery from Malware Becoming Impossible  —  LAKE BUENA VISTA, Fla.—In a rare discussion on the severity of the Windows malware scourge, a Microsoft security official said businesses should consider investing in an automated process to wipe hard drives and reinstall operating systems …
Leslie Walker / Washington Post:
New Trends In Online Traffic  —  Visits to Sites for Blogging, Local Information and Social Networks Drive Web Growth  —  While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.
Tristan Louis / The weblog:
Microsoft Does Linux  —  I had to check the date on the article when I saw the announcement that Microsoft was going to provide some level of support for Linux.  However, this is not an April Fool's Day joke; it's the real thing and has serious implications.
Nick Wingfield / Wall Street Journal:
Mac's Moment?  —  Apple has its best chance in years to make a dent in the business market  —  Japan's Aozora Bank Ltd. is planning to do something once unheard of in the business world: switch nearly all of its 2,300 desktop personal computers to Apple Computer Inc.'s Macintosh computers.
TabletKiosk eo UMPC evaluation underway!  —  The good folks at TabletKiosk have let me borrow one of their prototype eo UMPCs for a few days and I will be offering my observations about the device.  Here's a couple of quick photos of the unit which will have to do until I have spent a little more time with the eo:
Discussion: Kevin 2.0
Ben Edelman:
The Spyware - Click-Fraud Connection — and Yahoo's Role Revisited  —  In August 2005, I posted half a dozen examples of what I call "syndication fraud" — Yahoo placing advertisers' ads into spyware programs, and charging advertisers for resulting clicks.  But Yahoo's spyware problems extend beyond mere syndication fraud.
Nat / O'Reilly Radar:
Raise an ALE to Google Maps API v2  —  "Of course!"  I said to myself as I saw the demo, "if web apps are becoming like desktop apps then of course we'll be building web equivalents of all the things that desktop apps needed."  I was on a WebEx with Ross Dargahi, co-founder and VP of Engineering at Zimbra …
Loren Baker / Search Engine Journal:
Google Related Links Launches For Publishers  —  The Google Related Links tool (which does not appear to be in BETA) is now available via Google Labs to publishers who are interested in adding it to their site.  —  Publishers can customize the look, feel, and size of the Google Related Links boxes …
Tony Smith / The Register:
Fujitsu exhibits fold-out keyboard UMPC  —  Fujitsu has put on show a pair of conceptual PC designs, one intended to show how an "ultra-mobile" machine might operate, the other a home computer system which looks funky enough but probably won't give Apple's industrial designers any sleepless nights.
Julia Angwin / Wall Street Journal:
Web Ads Appear On Racy Sites Despite Checks  —  Last month, Verizon Communications Inc. was surprised to find one of its Internet ads on a page with photos of scantily clad women.  Walt Disney Co. was unaware that its ad was next to an article about male sexual performance on
Craig Ellison / PC Magazine:
Navman Unveils GPS/Camera Combo  —  In what is a first in the GPS category, Navman is introducing a new GPS that combines turn by turn navigation with a digital camera.  —  The new iCN750 will feature a 4-inch WQVGA (480-by-272 pixel) touch screen, a GPS unit preloaded with maps …
Microsoft Wins Biggest Phone-Software Order, Rivals BlackBerry  —  April 4 (Bloomberg) — Microsoft Corp. won its biggest-ever contract for mobile-phone software, an order from the U.S. Census Bureau that covers 500,000 handsets.  —  Microsoft, the world's biggest software maker …
Kathleen Craig / Wired News:
Micropayments Drive Asian Games  —  By now it's expected that major American multiplayer games like World of Warcraft will charge customers a monthly subscription fee.  But the news out of Asia's booming gaming market suggests a different approach may be more lucrative …
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 More Items: 
Windley / Phil Windley's Technometria:
At the IT Conversations Helm  —  Doug Kaye has asked …
Dan Farber / Between the Lines:
Software 2006: The shifting landscape
Barry Schwartz / Search Engine Watch Blog:
AdWords Adds Position Preference Feature; Opt-Out For Positions You Don't Like
Discussion: Google Blogoscoped
Smart glasses switch focus in an instant
Discussion: Gizmodo
Maya Roney / Forbes:
Google Music Store Would Provide New Revenue Stream
John Battelle / John Battelle's Searchblog:
THE LAST NAME TEST  —  Folks who have a blog blessed with lots …
Lucent takes legal action against Microsoft over Xbox 360
SPONSORED LINKS  —  Get the powerful package of Dell PowerEdge …
 Earlier Items: 
Jtreem / Inside the Cubicle:
The difference between Employee and Corporate blogs
Discussion: Scobleizer and Bloggers Blog
John Markoff / New York Times:
I.B.M. to Work With Start-Up on Chip That Uses Less Power
Edo / Pink Tentacle:
Discussion: Gearlog, Gizmodo and Engadget
Loren / Incremental Blogger:
Toshiba M400 upgraded and running
Candace Lombardi / CNET
Borders to sell Sony digital reading device
Kristi Heim / Seattle Times:
Ex-Microsoft guru books rocket flight
Jon Arnold / Jon Arnold's Blog:
VON Canada - Day 1  —  It's been a full day at VON Canada …
Tim Mullaney / Dealflow:
Boo Hoo Hoo for VCs and IPOs?