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1:00 PM ET, April 1, 2006


 Top Items: 
Scobleizer / Google Geek Blogger:
Announcement, I'm going to Google  —  I just got off the phone with Larry Page.  He's offered me a job to run Google's PR department and I've decided to take him up on it.  Why?  Because I finally realized that Steve Gillmor is right.  Microsoft Office is dead and I wanted to be at the company that is the future of everything.
Josh Hallett / hyku | blog:
Steve Rubel and Jeremy Pepper Join Forces!  —  In a move that has shocked just about everyone in the PR industry, long-time PR bloggers Steve Rubel and Jeremy Pepper have joined forces to form PepperRubel PR.  Perhaps in a testament to their blogging roots, it was another blogger, me, that discovered their new venture.
Dashboardspy / The Dashboard Spy:
The Scobleizer Dashboard - Scoble is using an MS Sharepoint Dashboard for The Scoble Meter  —  Thanks to a Dashboard Spy inside the Scoble encampment, we have this peek at the executive dashboard that Robert Scoble, famed blogger at microsoft, uses.  This screenshot was grabbed from Scoble's screen and smuggled out to us last night.
Discussion: Scripting News
Team Register / The Register:
China buys Google  —  Exclusive The People's Republic of China has acquired a controlling stake in the United States' fastest growing technology company, Google.  —  Google announced the transfer of 140m shares of Class B stock to a new entity owned by the Chinese Ministry of Information in typically forthright style.
Jeremy Zawodny / Jeremy Zawodny's blog:
Moving On and Trading Places  —  I've struggled for a while, trying to figure out how to write this.  So long, in fact, that I intended to publish this yesterday but kept stalling.  So I'll keep it short and sweet.  —  I recently left Yahoo to go to work for Google.
Yahoo! Search blog:
All Your Web 2.0 Are Belong To Us  —  We're in the midst of buying Dogg (a Web 2.0 cross between Digg and Dogster "Where Every Dog Has A Webpage"), and you know what?  It's a lot of work.  Buying up Web 2.0 companies here and there in piecemeal fashion gets old after a while.
Matt Cutts / Gadgets, Google, and SEO:
Time for a change of scenery: I'm joining Yahoo!  —  By now, you've probably seen Jeremy Zawodny's post: he's joining Google, and I'm leaving Google for a new job at Yahoo! This is part of Yahoo!'s acquisition of all Web 2.0 companies (I did a panel at the Web 2.0 conference …
Google Blogoscoped:
Google's April Fools: Google Rooms  —  Later today at, Google will unveil their April Fool's site (a prank, not a real launch, if there's gonna be one).  A Googler who wants to remain anonymous sent me these screenshots:  —  This is from the Google Rooms help entry:
Steve Rubel / Micro Persuasion:   Strumpette's Death Pool Ends
Eric Rice / Official Site:
Let me break it down for you.  Podshow = Old Media.  —  And yes, as you probably heard on our recent show (here and here), we're pretty much done with the nonsense that is Podshow, a big media-like podcasting startup.  —  Don't get me wrong, I'm *all* about the populist …
Discussion: Things That and ben barren
Michael Kanellos / CNET
Perspective: Where Apple fails  —  If Apple Computer is so great, how come it's so small?  —  With all the hoopla surrounding the company—and you'll hear a lot this week as Apple turns 30—you'd think it pulled off the first manned spaceflight to Neptune or invented long division.
David M. Ewalt / Forbes:
20 Great Moments In Apple History
Discussion: Macsimum News and SurfBits
Mathew /
An inspiring talk by Jeff Cole  —  Along with Mark Evans and Rob Hyndman, I sat in on a terrific presentation given Friday morning by Dr. Jeff Cole, the director of the World Internet Project (thanks to Jordan Banks of eBay Canada for inviting me).  The WIP is a joint project organized …
Discussion: Mark Evans and
Jason Gried /
Build Your Own Web 2.0 Application Using Fluff and Hot Air  —  So you have a great idea that you want to turn into the Next Big Thing?  Well, jump aboard the Web 2.0 bandwagon!  The momentum that's building behind web applications means there's never been a better time to start reaping the rewards of your hard work.
Discussion: Guardian Unlimited
Eric Mack On-Line:
Ultra Wide-screen Tablet PC Heaven  —  OK, this new Ultra Wide-Screen Tablet PC rocks!  Talk about productivity!  I love the size of this screen!  Finally, a manufacturer that listens to what their customers want.  It's about time.  It's not light but it's packed full of power.
Discussion: and jkOnTheRun
Ben Kuchera / Ars Technica:
Duke Nukem Forever  —  Rating: Not yet rated (my money says AO)  —  What a long, strange trip it's been.  I wasted away most of my junior high years playing Duke Nukem 3D.  Our own Opposable Thumbs writer Rodney designed any number of maps for it and we would be sending pipe bombs …
Kotaku, the Gamer's Guide:
GTA Chicago Official and Exclusive to PS3  —  The site's up for Grand Theft Auto Chicago, due to hit the Playstation 3 exclusively in October 2007.  —  Shocker!  Or perhaps April Fools joke is more likely.  When did Rockstar ever do a real city?  —  Update  —  I just heard back from Rockstar.
Discussion: Joystiq and Game Politics
Brian Murphy / Associated Press:
'Kosher' Phone Merges Technology, Faith  —  JERUSALEM — It sounds like the setup for a punch line: What do you get when you cross an ultra-Orthodox rabbi with a mobile phone?  But the "kosher phone" is real and its developers are serious about looking beyond the religious enclaves of Israel.
Discussion: IFTF's Future Now
Jeremiah Owyang / Web Strategy by Jeremiah:
How to measure the value of Corporate Blogging  —  Sure been a real blog storm around business blogging ROI, I'm having a hard time keeping track  —  But this question has been coming up over and over.  —  How do you measure the ROI of blogging?  —  That's easy, when you can measure the:
Discussion: B2Day and J. LeRoy's Evolving Web
Kevin / Kevin.Jarnot.Com:
They Come in Peace...and for the BBQ  —  Just found an April Fools joke on Google Earth.  Area 51 has some visitors:
Discussion: Online News Squared and
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 More Items: 
Official Google Blog:
Cupid's algorithms  —  Ever been on a date and wondered …
Mike's Lounge:
More PC-to-mobile goodness (this time in Local Search)
Bill Bishop / billsdue:
Google China's Gooborgs
Official Google Blog:
Doing what they love, the rest follows
Gray Ghost / 4 color rebellion:
New Super Mario Bros. Delayed Again
Discussion: DS Fanboy and NoE Watch
ReveNews - Wayne Porter:
Adotas Reports 180 -180 = Zero
In-Sleep Advertising  —  "To sleep, perchance to dream...of a new diet soda?"
 Earlier Items: 
Scoble's Bad Month
Caterina /
9 reasons why people will *love* your web site
Kotaku, the Gamer's Guide:
$5M Class Action Lawsuit Against Ubisoft for Starforce
Discussion: Techdirt
Nate Anderson / Ars Technica:
AT&T: 15 Mbps Internet connections "irrelevant"